Prince Harry and Meghan Markle have reportedly opted to separate their professional projects following setbacks in their efforts to establish a unified brand. The Duke and Duchess of Sussex initially intended to progress together under a shared vision, but have since opted for a new approach.
Public relations expert Mark Borkowski shared his thoughts on this change during a interview with Better magazine. “There has been a separation (from his job) for a while now,” Borkowskihighlighting that the couple’s change in strategy has already been underway for some time.
According to Borkowski, Prince Harry has returned to what worked for him during his time as a member of the Royal Family. “Harry is ‘going back to basics’ with a formula that worked well for him as a member of the Royal Family,” Borkowski said. However, he also acknowledged that the couple’s initial hopes for their brand did not yield the expected results. “We also realize that the couple’s ‘star power’ wasn’t as successful as they had hoped. “They had to change the narrative,” he added.
This shift in strategy comes as the couple faces a critical moment in redefining their public personas. While Harry’s solo efforts have attracted positive attention, Meghan’s role has been less publicly visible in recent months, leading to speculation about her future direction.
Royal correspondent Jennie Bond also weighed in on the situation and offered a more candid look at Meghan’s current situation. “Meghan is not popular. She doesn’t want to go back and to some extent they go their own ways,” Bond said, pointing to the challenges Meghan faces in regaining public favour, particularly in the UK.
The couple’s decision to pursue individual projects may reflect the realization that their joint brand has not resonated as strongly with audiences as they initially hoped. Harry has focused on causes that align with his royal work, such as his mental health advocacy and his efforts with the Invictus Games. Meanwhile, Meghan has stayed more behind the scenes, fueling rumors that they are exploring different career paths to see which works best for them independently.
While Harry’s return to familiar territory appears to be working out well for him, Meghan’s future direction remains less clear. As the couple adjust to life outside the Royal Family, the evolution of their strategies may indicate a broader shift in the way they interact with the public and manage their brand.