Brits have become accustomed to the same classic Cadbury chocolate flavours, usually without straying too far from caramel or fruit and nut variants.
But the confectionery giant is now launching a controversial new recipe in a bid to wake up taste buds.
Even before it hits UK shores, some buyers have criticized the experimental addition as “utterly vile”.
Dairy Milk Pink Lemonade is a special edition bar that has a “fluid center with a raspberry lemonade flavor,” reminiscent of the brand’s Strawberry Roses.
The candy has divided fans online, with some struggling to get their hands on it while others are left behind to question the “strange combination.”
TikTok user Nectorious Papi (pictured) grabbed one for the team and reviewed the controversial new flavor.
People said the pink concoction looked like a toe or finger sticking out of the chocolate bar.
“It seems vile,” one person wrote in a Facebook post to new foods.
Another said: ‘Stop playing with chocolate.’ It looks disgusting.
A third wrote: “I thought it was Calpol.” It would be great if you made one with Calpol flavor.
Other Facebook users were perplexed by the new product’s packaging, claiming it looked like a toe or hand was sticking out of the chocolate bar.
“I need to get my eyes tested,” one said. “I thought it was a finger.”
Someone else agreed, saying: ‘At first glance I thought, ‘Why is there a toe sticking out of that chocolate bar?’
Another added: ‘I thought this was a toe! It’s not a great advertisement.
tiktok user Nectorious Daddy He took one for the team and reviewed the controversial new flavor.
Australian food critics have given the product moderate reviews, saying it was “nice” but that they would not go out of their way to buy it again.
The Melbourne food critic’s verdict? ‘This one’s not for me.’ In the photo trying the new flavor.
The Melbourne food critic’s verdict? ‘This one’s not for me.’
He said: “If you’re a fan of fruit-flavoured chocolate spreads, you’ll love this.” Specifically, the raspberry, the lemon is quite subdued.”
Similarly, another Australian snack reviewer made a tiktokadmitting: “Although I didn’t notice any hint of lemonade, it’s still good, but I wouldn’t run out of my way to try this one.”
Meanwhile, some Cadbury fans seemed intrigued by the unexpected new flavour, with one saying: “I need this in my life.”
Another positive commenter asked where they could get this unique gift.
The Dairy Milk Pink Lemonade bar is currently only available in Australia, although it can be shipped to the UK from online stores.
It comes as Cadbury delighted chocoholics around the world by confirming that the limited edition Dairy Milk Winter Crisp bar is set to make its long-awaited return in time for the festive season.
The bar, pictured, is currently only available in Australia but can be shipped to the UK from online stores.
The new flavor has divided fans – some took to Facebook to ask where to buy, while others thought it looked like there was a finger or toe in the chocolate bar.
Made with real peppermint oil, flavored milk chocolate and honeycomb granules, the peppermint delight will also feature in Cadbury’s retro selection box.
Cadbury has relaunched a series of classic treats to celebrate its upcoming 200th anniversary.
First introduced in 1905, Cadbury now sells more than 350 million chocolate bars each year and is loved around the world.