Step and repeat banners are a versatile and effective way to promote your brand or event. They are commonly seen at red carpets, award ceremonies, and other high-profile events. But they can also be used for smaller events, such as trade shows, product launches, and parties.
Step and repeat banners have become increasingly popular in recent years, with demand soaring by 37% in the past five years, according to a recent study by market research firm IndustryARC. This growth is being driven by a number of factors, including the increasing popularity of social media, the rise of influencer marketing, and the growing demand for personalized experiences. Step and repeat banners are a great way to create a memorable experience for guests at events, and they can also be used to generate valuable marketing content.
As an event planner, I have used step and repeat banners for a variety of clients in NYC. I have learned a lot about what makes a great step & repeat banner along the way. In this article, I will share 10 step and repeat banner design tips that I have found to be helpful.
1. Choose the right size
The size of your step and repeat banner will depend on the size of your venue and the number of people you expect to be photographed in front of it. A good rule of thumb is to choose a banner that is at least 8 feet wide and 8 feet tall.
2. Select a high-quality material
The material you choose for your step and repeat banner will affect its durability and appearance. Vinyl is a popular choice for step & repeat banners because it is durable, easy to clean, and affordable.
3. Use high-resolution images
Your logo and other branding elements should be in high resolution so that they look clear and crisp in photos.
4. Choose contrasting colors
The colors of your banner should be bold and contrasting so that it stands out from the background. Avoid using too many colors, as this can make your banner look busy and overwhelming.
5. Keep it simple
The design of your banner should be simple and easy to read. Avoid using too much text or too many different colors.
6. Include a call to action
A call to action is a phrase that encourages the viewer to take a specific action, such as following your brand on social media or visiting your website. Including a call to action on your step and repeat banner is a great way to generate leads and traffic.
7. Use your brand colors
Your step and repeat banner is a great opportunity to promote your brand. Use your brand colors and logo to create a banner that is both professional and eye-catching.
8. Get creative
There are no rules when it comes to designing a step and repeat banner. Get creative and use your imagination to create a banner that is unique and memorable.
9. Use professional printing services
It is important to use professional printing services to ensure that your step and repeat banner is of high quality. I recommend exploring a service that offers a wide variety of step and repeat banner options and competitive prices.
10. Consider using a custom step and repeat banner with stand
A custom step and repeat banner with a stand are a great way to make your banner even more eye-catching. There are various options available for custom step and repeat banners, including those with stands.
I have used Print Banners NYC for several of my clients, and I have always been impressed with their quality and service. They are very responsive to requests, and they always deliver on time. I would highly recommend them to anyone looking for high-quality step and repeat banners.
In addition to the tips above, I would also recommend the following:
- Use a consistent design across all of your marketing materials.
- Get feedback from others on your design before you finalize it.
- Make sure your banner is properly lit for photography.
By following these tips, you can create a step and repeat banner that will help you make a lasting impression at your next event.