- Designer clothing chain ITIB hired women to model its clothes on treadmills
- They have been strutting on platforms placed outside their stores.
- A video of them in action has gone viral on X and garnered immense praise.
A store in China has hired real mannequins walking on treadmills to model its clothes, and the Internet has ideas about it.
Designer clothing chain ITIB recently became a hot topic of conversation after a clip of women strutting on platforms located outside one of its stores went viral on social media.
The video showed the women, dressed in various ITIB clothing, walking on treadmills as if they were catwalks.
The women had sultry looks on their faces and completely ignored the strangers who passed by and stopped to stare.
The clip was originally uploaded by an account known as China Insider last year, but was reshared on X this week, where it garnered nearly 10 million views.
A store in China has hired real mannequins walking on treadmills to model its clothes, and the Internet has ideas.
“A Chinese retail chain has swapped traditional mannequins for real women walking on treadmills, dressed in their own clothes,” the caption read.
“They believe this helps customers see how clothes fit and how they move on a person.”
People immediately responded with their thoughts about the strange method of selling clothes, with many confessing that they were jealous of the models.
‘Okay, they need to do this in the United States, can they pay me to work out and look (good)?! Sign up,’ one person wrote.
“My dream job actually,” another user added, while a third confessed: “As a cardio queen, I want that job.”
“I would 100 percent do this, just make sure the store only plays classical music,” someone else agreed.
‘How do I apply?’ a different user asked.
‘This is really a great idea! Work out for a paycheck,” gushed another.
Designer clothing chain ITIB recently became a hot topic of conversation after a clip of women strutting on platforms located outside one of its stores went viral online.
The clip was originally uploaded by an account known as China Insider last year, but was reshared on X this week, where it garnered nearly 10 million views and garnered immense praise.
One person joked that China was ahead of its time with the idea, writing: “They’ll really live there in 2030 lmao.”
Someone else said it looked like something out of the sci-fi horror show Black Mirror.
“AI will take the jobs of humans, humans will take the jobs of mannequins,” another tweet reads.
“The move is more striking from a marketing/human attention perspective,” someone else noted. ‘Intelligent.’
