<!–
<!–
<!– <!–
<!–
<!–
<!–
Royal Ascot has broken with tradition by hiring its first creative director, Daniel Fletcher, to create a lookbook and advise attendees to choose the dress code “that they feel most comfortable with”.
While the 300-year-old sporting event will still expect spectators at the Royal Enclosure – its most prestigious area – to follow its elegant dress code, according to the event, “Daniel has brought a fresh approach to dress for occasions, applying his signature”. aesthetic to create a bold new look.”
He has created five “looks” to inspire racing enthusiasts: The Best of British; The New Guard; Conscious editing; The deluxe edition; and The Couture Edition.
The apparent change to the section of the site that gives advice on dress code now states: “The dress code in the venue… is formal and spectators are encouraged to review the advice before their visit.” Riders should adhere to the tips outlined. , choosing to fully follow the dress code with which they feel most comfortable.
Royal Ascot is just as famous for its fashion as it is for its races for many, who enjoy seeing the sometimes extravagant and avant-garde outfits, hats and fascinators sported by participants.
Ascot has unveiled its first ‘fashion bible’ under the creative direction of fashion designer Daniel Fletcher – it features a flowing look like these tie dresses.
Royal Ascot is known as much for its fashion as its horse racing – and has now released its own fashion lookbook (one of the images in the illustrated book)
Last month, Ascot fashion designer Daniel Fletcher revealed his new racing lookbook.
Prior to his appointment at Ascot, Daniel was creative director at Italian fashion house Fiorucci.
He is known for his avant-garde style, dressing celebrities including Emma Corrin and Harry Styles.
Its new lookbook suggested to racing fans how they could adopt a more fluid style.
For example, the looks included dresses with ties.
Unveiling the new lookbook, Daniel said: “This season, I wanted to bring a new perspective on fashion during races and on the magical world of evening wear. The inspiration came from my lifelong fascination with British heritage and the stylish characters that could be found on the racecourse this summer and beyond, whilst paying homage to the range of styles that could be showcased in each pregnant, as well as my favorite Royal Ascot looks. over the decades that I discovered during my research while delving into pictorial archives.
“This includes my signature style of creating an outfit based on neutral tones and my love of tailoring, which I then juxtaposed with more playful maximalist looks that showcase a sense of British sartorial elegance and glamor of Royal Ascot.”
Daniel spoke about his “signature look” during the lookbook release, which includes “building an outfit based on neutral tones and my love of tailoring.”
Alexandra Bertram is the brand and creative lead at Ascot Racecourse.
She added: “There is no occasion in the world like Royal Ascot where dress codes are woven into the very fabric of the event.
“While these sartorial rules remain unchanged for 2024, Daniel Fletcher’s fresh approach to signature style and incredible vision has taken this year’s Lookbook to new heights.
“Royal Ascot style transcends just dressing for the races and the range of looks curated by Fletcher bring an authentic aesthetic that perfectly reflects Ascot’s passion for individuality and personal style.
“From the quintessentially ‘Royal Ascot’ looks that embody our sartorial heritage, to the playful elegance of vintage clothing and casual formal wear, there’s a look that speaks to every style generation in every venue. »