Meghan Markle’s foray into the lifestyle brand space with American Riviera Orchard has reportedly struggled to generate buzz from Hollywood’s elite. The launch of Meghan Markle’s new brand, Orchard of the American Riviera, has not generated the expected stir among A-list celebrities, who seem hesitant to support the project. Despite Meghan’s efforts to promote her brand, notable Hollywood figures have remained notably silent.
Sources close to the situation have indicated a lack of celebrity endorsement for American Riviera Orchard, pointing to a lukewarm reception among potential high-profile supporters. This muted response has raised questions about the brand’s ability to attract the star power typically associated with successful celebrity projects.
Speaking about royal commentator Richard Fitzwilliams, told exclusively Mirror: “Meghan’s lifestyle brand, American Rivera Orchard, didn’t cause much excitement among celebrities when it sent fifty samples of strawberry jam to influencers in March. She got very few endorsements.”
Fitzwilliams added: “Apparently two more products, raspberry jam and dog biscuits, have just been released. Doing this on the same day as Trooping the Color shows a very naive marketing approach, as they know journalists are watching what they do.
“Nacho Figueras, Harry’s friend who plays polo, posted that he had received jam and dog biscuits and posted photos. While cynics might say that raspberry pretty much sums up the Sussexes’ destructive attitude towards the royal family, it said two out of two on the bottle. If she wants her brand to succeed, Meghan better be more adventurous than this!
While Meghan Markle’s foray into business has been highly anticipated, the absence of vocal support from influential figures within the entertainment industry suggests challenges in gaining traction. The brand, which focuses on sustainable and health-conscious products, aims to carve a niche in the competitive lifestyle market.
Meghan’s transition from acting to business has been closely watched since her departure from royal duties alongside Prince Harry. The couple’s relocation to the United States has provided new opportunities for Meghan to explore her interests beyond the boundaries of traditional royal expectations.
Despite the initial setback in celebrity endorsements, Meghan Markle remains determined to establish American Riviera Orchard as a credible and successful brand. Her commitment to promoting sustainable practices and wellness initiatives continues to drive the brand’s narrative and its appeal to conscious consumers.
As Meghan faces the challenges of entrepreneurship in the public eye, the response to American Riviera Orchard serves as a testament to the complexities of launching a new company amid heightened expectations and scrutiny. Going forward, Meghan’s ability to adapt and innovate within the competitive landscape of lifestyle brands will be instrumental in shaping the brand’s long-term trajectory and success.