The co-founder of Whole Foods has launched a health and wellness club that costs $50,000 a year to join, and he admits that only health-obsessed Los Angeles residents would join.
John Mackey, 70, opened Love.Life, a combination doctor’s office, gym and wellness centre that will allow society’s wealthiest to “nourish, heal and thrive,” as the motto above the door says.
“If this idea doesn’t work in Los Angeles, it won’t work, period,” he said. The Los Angeles Times‘People here care more about their health, about looking good, about feeling good, about longevity.’
The cheapest memberships (High Performance, Heal or Longevity) cost $750 a month or $9,000 a year, while the “Concierge” level costs a whopping $50,000.
Partial memberships are also available, such as a $300 fitness and recovery option and a $500 medical-only membership.
Those who just want to take a look inside can purchase a day pass for just $100.
John Mackey, 70, opened Love.Life, a combination doctor’s office, gym and wellness centre that will allow society’s wealthiest to “nourish, heal and thrive,” as the motto above the door says.
The cheapest memberships cost $750 a month, or $9,000 a year, while the “Concierge” level costs a whopping $50,000.
For $9,000 a year, members are entitled to five visits with a Love.Life primary care physician, health coaching, medical testing, and fitness and recovery sessions. They will also have access to professionals working in 20 disciplines, including yoga, nutrition, and Chinese medicine.
The Concierge level offers unlimited medical appointments and access to more detailed medical tests.
Visitors undergo a series of tests upon check-in so that specialists can get a complete picture of their health and offer a more personalized experience.
Clients will also have their blood drawn for a lab panel that tests more than 120 biomarkers, as well as have their musculoskeletal layer examined or undergo a body composition and bone mineral density analysis, according to The Times.
Other available tests address the microbiome, hormones, cardiac sensitivity, and foods.
“If this idea doesn’t work in Los Angeles, it won’t work, period,” Mackey said. “People here care more about their health, about looking good, about feeling good, about longevity.”
Partial memberships are also available, such as a $300 fitness and recovery option and a $500 medical-only membership.
Everything will be included in a personal fitness, nutrition and lifestyle plan stored in an app that also tracks members’ progress.
“We’re trying to help people become the best, healthiest versions of themselves, physically, emotionally and spiritually,” Mackey said.
“When do most people go to the doctor? When they get sick. Our idea is: We want you to start going to the doctor (now) so that you never have to go to the doctor for chronic diseases that kill.”
Although the club does not accept insurance, members may be able to get reimbursed through their insurance for some tests.
For Mackey, however, this is simply a “continuation of my own higher purpose in life.”
Mackey has been experimenting with the idea for four decades, about as long as Whole Foods has existed.
He described the club as “a continuation of my own higher purpose in life.”
Visitors undergo a series of tests upon check-in so that specialists can get a complete picture of their health and offer a more personalized experience.
Everything will be included in a personal fitness, nutrition and lifestyle plan stored in an app that also tracks members’ progress.
Mackey and his co-founders sold the supermarket chain to Amazon in 2017 for $13.7 billion, and the vegan left the company in 2022.
By then, she had already been working on launching the club for a year, with the intention of “changing the way people think about health and wellness.”
Mackey, along with co-founders Walter Robb and Betsy Foster, envisioned it as a state-of-the-art gym, high-end spa and holistic health center.
It hopes to expand to other cities and eventually internationally.
