Britney Spears is the focus of a new line from the brand Welcome skateboardswho launched a line of merchandise marketed around the pop stalwart on Friday.
Images of the Grammy-winning singer, 42, and references to her material adorn a series of skateboards, T-shirts, hoodies, caps and bottles released by the company.
Musical references on the product line include the lines “I still believe” from her 1999 single …Baby One More Time; “I’m not that innocent” and “Give me a sign” from her 2000 song Oops!… I Did It Again; and “Till the World Ends” from the 2011 single of the same name.
It was unclear whether Spears would be able to ride any of the scooters in the near future as she is recovering from a May incident in which she injured her ankle while doing cartwheels at the Chateau Marmont hotel in Los Angeles.
Welcome Skateboards said Friday it was “teaming up” with Spears “on a unique collaboration that highlights an unexpected yet deep-rooted connection.”
Britney Spears, 42, is the focus of a new line from the brand Welcome Skateboards, which launched a line of products marketed around the pop stalwart on Friday.
“This collection is more than just an ode to our favorite pop star, it’s a celebration of a generational icon who has influenced music, fashion, and pop culture as a whole for decades, and the enduring resilience it took to do so,” the company said in a statement on Instagram while showcasing the line of products.
Welcome Skateboards said that “music is the backbone of our culture and permeates everything we do creatively.”
The company said its “aesthetic ethos… has been to mix darkness with light,” such as “wild, intense imagery colored in neons and pastels” and “a punk song followed by a pop ballad in a skate video.”
The company concluded its statement by saying that the line is “a testament to the way different subcultures that may seem at odds can coexist and enrich each other.”
Spears appears to have made some physical progress in her recovery from the aforementioned ankle injury, as she has been seen in multiple clips dancing around her home in the months since.
In May, a Chateau Marmont source described to DailyMail.com the events leading up to the pop star’s ankle injury.
“Britney and her friend were in the hallway outside her room arguing and making a lot of noise,” the source said. “Britney was also doing cartwheels down the hallway and then started screaming that she had hurt herself.”
Spears later posted images of her injury on social media, saying she had injured herself while “trying to do a jump.”
Images of the Grammy-winning singer and references to her material adorn a series of skateboards, T-shirts, sweatshirts, caps and bottles launched by the company on Friday.
An image of Spears from the cover of her 1999 debut album …Baby One More Time is seen on one of the skateboards.
The pop star’s debut album included the hit singles …Baby One More Time, Sometimes and (You Drive Me) Crazy.
One T-shirt on sale featured the line ‘I’m not that innocent’ from their 2000 song Oops!… I Did It Again
On the back of a skateboard you can see an image of the musical artist with wings.
The company said the line is “a testament to the way different subcultures that may seem at odds can coexist and enrich each other.”
Spears has been in the news multiple times during a busy month, with several notable interactions with other celebrities.
On July 17, she came to the defense of actress Kate Beckinsale, 51, via social media after the Underworld star faced criticism from trolls for clips she posted of herself dancing to let off steam amid a series of personal tragedies she’s dealing with.
“I love Kate Beckinsale, especially because she’s from London!” Spears said. “I noticed how incredibly mean people were talking about her Instagram account saying she needed more age-appropriate content… she’s in her fifties and I thought it was pretty cool how she responded with a mini bow in her hair literally looking like she was four years old.”
That day, Spears also addressed criticism from Ozzy Osbourne, 75, and his daughter Kelly Osbourne, 39, who criticized her Instagram posts of herself dancing on their podcast.
Kelly said she felt sorry for the singer while Ozzy said: “You know, it’s sad, very, very sad.”
Spears responded: “I’m going to do a photo shoot with Kate and tell the Osbourne family, who are the most boring family known to mankind, to go fuck themselves.”
It was unclear whether Spears would be able to ride any of the scooters in the near future as she is recovering from a May incident in which she injured her ankle while doing cartwheels at the Chateau Marmont hotel in Los Angeles.
Spears appears to have made some physical progress in her recovery from the aforementioned ankle injury, as she has been seen in several videos dancing around her home in the months since. Pictured in June
Spears was also involved in a series of interactions with singer Halsey, saying her phone had been hacked after a critical post about Halsey’s sample of her 2000 song “Lucky” for a new single of the same title.
Spears then said: “Fake news!! I wasn’t the one who did that on my phone!!! I love Halsey and that’s why I deleted it!!!”
Halsey made it clear that she liked Spears, saying, “I love Britney!” and making it clear that she considered her an inspiration.
“You always were and always will be the first person that made me realize what it means to feel inspired,” Halsey said on social media. “And you continue to inspire me every single day.”