Bella Hadid, 27, is the new face of luxury jewelry brand Chopard.
The model has been signed as the company’s latest ambassador, following in the footsteps of Julia Roberts, 56, who began modelling for Chopard in 2021 and even designed a collection for them.
In a statement given to WWD.comBella talked about the new deal.
“I have a huge appreciation for Chopard’s craftsmanship and have been a fan of theirs for many years,” Gigi Hadid’s sister told
“I am very excited to join the Chopard family.”
Caroline Scheufele, Co-President and Artistic Director of Chopard, added: ‘Bella embodies the Chopard spirit: a harmonious blend of effortless elegance and zest for life that is truly enchanting and resonates perfectly with what our watches and jewellery represent.
Bella Hadid is the new face of luxury jewellery brand Chopard. The model has been signed as the company’s latest ambassador following in the footsteps of Julia Roberts, who began modelling for Chopard in 2021 and even designed a collection for them.
Bella attended a Chopard dinner in Cannes in May this year.
“We are excited to embark on this new journey together.”
The news comes at a busy time for Bella, who recently took her first steps into the business world with the launch of her own perfume company Orebella.
She has created three perfumes that moisturize the skin and leave a long-lasting scent after previously struggling with irritation issues.
Bella told Allure magazine: “I get hives and rashes just from stress, so I tend to stay away from anything that might affect my body these days.”
Bella added about creating her first oil-based scents: ‘I was trying to make them as unique as possible so that when I applied them to my body, it would feel unique to me…
“I didn’t want to launch something that was just another product or just another perfume. It was something I was already passionate about and I didn’t want to keep it to myself.”
The collection consists of three scents: Window2soul with jasmine, rose and tonka bean, Blooming Fire with notes of monoi, bergamot and patchouli and Salted Muse, which is packed with sea salt, olive and cedarwood.
In March, Roberts, who has starred in Pretty Woman, Runaway Bride, The Pelican Brief, the Oceans 11 films and, most recently, Ticket to Paradise, was promoted to “global ambassador” for Chopard.
But it seems she has now lost the title to Bella.
And the Oscar winner remains the face of Lancôme, where she has worked since 2009, and in its latest ad she appears wearing an elegant white shirt.
The Pretty Woman star was the face of Chopard for three years
In 2009, Lancome was reported to have paid her over $50 million; it is not known how much her salary was in 2023.
When Julia worked for Chopard she represented all the women’s watch, fine jewellery and luxury jewellery collections.
It shined in Chopard’s spring 2024 ads.
Roberts looked younger than her age as she modeled diamond-encrusted heart-shaped earrings that captivated her upon first seeing them.
The Hollywood icon was also seen wearing a magenta turtleneck while trying on other diamonds.
The company said: “Like the best films, jewellery is more than just a delight to the eye. It feeds our imagination.”
‘Get an intimate look at the magical world of cinema with #ChopardLovesCinema, our latest digital series starring @juliaroberts and her favourite Chopard pieces.’
And they added: “Be yourself and shine like the star that you are.”
The Hollywood icon tries on other diamonds. The company said: “Like the best films, the jewels are more than just a delight to the eye.”
Although she has become a model, Roberts remains very active with her film career.
He will next work with Jennifer Aniston on a body-swap comedy for Amazon Studios, according to reports.
The Mother’s Day co-stars are expected to appear in a new comedy from Palm Springs director Max Barbakow, following an action-packed auction among four other studios.
The film, which was first reported by Deadline, will be produced by Margot Robbie’s production company, LuckyChap Entertainment, following the sale, which was brokered by CAA.
Apart from the two actresses and the sponsors, not much else is known about the film, including its name or synopsis.
But Julia recently returned to the world of romantic comedies in Ticket to Paradise, directed by Ol Parker and alongside George Clooney.
It was a 2022 film about divorced parents who return to each other’s lives at their daughter Lily’s wedding in Indonesia.
The actress, who has three children, Henry, 15, and 16-year-old twins Hazel and Phinnaeus, with her husband, film producer Danny Moder, 53, recently met Eddie Redmayne.
She was excited to meet the star of her “favorite” movie, Pretty Woman, through their mutual friend, Jessica Chastain.
The 41-year-old actor told Laverne Cox at the recent Critics Choice Awards: ‘It’s definitely true, I’m obsessed with Julia Roberts.
“I told Jessica that Pretty Woman was one of my favorite movies, and Jessica took it upon herself to try to coax Julia to come say hello,” she joked.
‘The result? ‘(Jessica) made it very intimidating, because you want to be cool when you meet Julia Roberts, and that wasn’t happening.’
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