Australian confectionery brand Allen’s has launched a surprising new sweet treat that is sure to delight its fans.
Customers across the country can now get their hands on Monopoly-inspired candy in iconic Allen’s flavors.
Beloved fruit flavors have gotten a makeover to represent Monopoly tokens, including Strawberry Hotel, Pink Raspberry Dog, Green Apple Car, Zesty Orange Top Hat and Pineapple Duck.
The new offer will only be available in stores for a limited time and will sell for $5 each.
Foodie Mama Ren quickly spotted the latest purchase on the shelves and shared a photo of the package on Facebook.
Melanie Chen, Nestlé’s confectionery marketing director, said: ‘Buying, selling, dreaming and planning just got sweeter.
‘By combining the beloved Monopoly tokens with the delicious taste of Allen’s, it’s a great excuse to gather friends or family around the table to sweeten the fun.
‘We know everyone has their favorite Monopoly token, and we’re sure you’ll find the same love for Allen’s Monopoly-inspired candy.’
Fans across the country can now get their hands on Monopoly-inspired candy in iconic Allen’s flavors.
Limited edition packs are available nationwide for $5 each.
Earlier this month, Dusk joined forces with Allen’s to launch a range of candy-inspired bath bombs, candles, fragrance oils and room sprays.
This unique range, which includes the Frogs Alive Candle, Sherbies Bath Bomb and Party Mix Tea Lights, has the same scent as the Allen’s sweets that Australians know and love.
Other aromas include peaches and cream, pineapples and cheekies.
The new range launched in Dusk stores on 3 July, with additional products to follow in early August and late September.
The partnership will undoubtedly surprise thousands of Allen and Dusk fans.
Prices range from $12.99 for bath bombs to $54.99 for a 350g candle.
Melanie Chen, Nestlé’s confectionery marketing director, said: ‘When you open a bag of Allen’s, that deliciously familiar smell can instantly boost your mood.
“We are delighted to partner with candle and gift experts Dusk to recreate our signature caramel fragrance in this iconic range.”
Earlier this month, Dusk joined forces with Allen’s to launch a range of lollipop-inspired bath bombs, candles, fragrance oils and room sprays (Frogs Alive candle pictured).
Prices range from $12.99 for bath bombs to $54.99 for a 350g candle. Customers can purchase the new range in Dusk stores from Wednesday 3 July, with more products to be released in early August and late September.
“It’s the perfect accompaniment to enjoying your favorite Allen’s candy or just enjoying the delicious aroma in your home,” said Ms. Chen.
Jeremy Taylor, Marketing Director at Dusk, added: ‘We are so excited to partner with Allen’s on this sweet-smelling collaboration.
‘Our Dusk x Allen’s products have been crafted by our fragrance experts to smell just like the real thing – they’re incredibly inedible.’
This is not the first time an iconic Australian candy has been transformed into another product.
In 2020, Oak, best known for its dairy products, launched Allen’s Pineapples, Allen’s Fantales and Oak-flavored Nestle Peppermint Crisp.
At the time, fans were excited to get their hands on this unique gift, although opinions were later divided.
