A massive fire has ripped through a luxury building in Soho, sending huge plumes of smoke into the New York City skyline.
The two-alarm fire broke out shortly before 6am and saw desperate neighbors try to douse the flames with buckets and hoses.
Thursday saw an intense emergency service response arriving at the scene at 463 Broome Street.
The five-story residential building, which dates back to 1867, was seen engulfed in flames in a dramatic video on social media.
A massive fire has devastated a luxury building in Soho and sent huge plumes of smoke across the New York City skyline.
The two-alarm fire broke out shortly before 6am and saw desperate neighbors try to douse the flames with buckets and hoses.
An intense emergency service response was seen rushing to the scene at 463 Broome Street on Thursday.
It is not yet known what caused the fire or if there were any injuries.
The fire was considered a two-alarm fire, meaning more backup is required, including specialized equipment such as oxygen tanks.
Fires are assigned an alarm rating of one to five, depending on severity.
Just as crews were battling the flames on Broome Street, FDNY crews in the Bronx were called to three alarms.
A dramatic image released by the fire department showed the inferno unfolding at 3033 3rd Avenue.
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