Wembley Stadium gifted Taylor Swift a custom guitar to commemorate her record-breaking achievement of playing eight concerts at the stadium.
The 34-year-old American singer has become the first solo artist to play the world-famous stadium eight times in a single tour, in addition to her shows in June and which ends this week as part of her The Eras Tour.
The special gift was delivered to the singer’s team before her final show on Tuesday, along with a note from the stadium crew and personalized picks. It has since been sent to Nashville in the US while Swift returns home.
Wembley has seen fans travel from all areas of the UK and the world to attend the concerts, with a torrent of colourful outfits at all eight shows.
The eight sell-out shows in June and August are said to have boosted London’s economy by more than £300m, according to Mayor Sadiq Khan.
Wembley Stadium gifted Taylor Swift a custom guitar to commemorate her record-breaking achievement
MPs have also called for Swift to be granted the freedom of the city of London, such was the positive impact her shows had.
A Wembley spokesperson said: ‘We were absolutely delighted to host eight of Taylor Swift’s Eras Tour shows at Wembley Stadium.
‘The Eras Tour is epic and set to be one of the biggest shows of all time. The decision to hold more shows at Wembley Stadium than anywhere else shows just how iconic Wembley is.
“Everyone who witnessed those shows saw something special and something that will remain in their memories for a long time. Taylor’s energy and positivity were contagious.
“Their fans brought a wave of colour and generosity never seen before. The entire Wembley team, from security to hospitality, enjoyed looking after them.
“We couldn’t let Taylor leave London without saying a huge thank you and celebrating what is an incredible achievement for a solo artist.”
Throughout the eight shows, Swifties danced and sang under the Wembley Arch’s lights, which changed colour to represent each ‘Era’ throughout the night, and in tune with illuminated wristbands distributed to all fans.
Flight attendants and British Sign Language interpreters also joined in the show, ensuring everyone enjoyed the superstar’s performance. The highlight of each show was the entire audience singing the lyrics of each song in unison.
The 34-year-old American singer has become the first solo artist to play the iconic stadium eight times in a single tour, in addition to her shows in June and which end this week as part of her The Eras Tour.
The special gift was delivered to the singer’s team before her final show on Tuesday, along with a note from the stadium crew and personalized picks.
The guitar has since been sent to Nashville in the US while Swift returns home.
The Wembley team also included a note to the singer congratulating her on her achievement.
All eight performances were a sell-out success throughout the stadium and hospitality packages sold out faster than any other artist to date.
Outside the stadium were two public artworks, including a giant mural in the Plaza de España, which was temporarily renamed “Swiftie Steps” and is estimated to have been visited by over a million people over the summer period.
The singer brought down the curtain on a stellar run of shows across the Atlantic with a record-breaking eighth concert at Wembley Stadium on Tuesday, where she once again wowed 92,000 fans with her medley of hits.
Having been so successful that the term Swiftonomics was coined, Taylor’s tour has contributed a staggering £1 billion to the UK economy.
More than a million eager Swifites (and their bank balances) are believed to have descended on major cities to watch the Love Story hitmaker’s show.
In total, the European leg of Taylor’s tour was scheduled to span more than 50 dates in countries including France, Sweden, Ireland, Germany, Poland, Austria, Spain, Italy, the Netherlands and Switzerland, before wrapping up in London on August 20.
As soon as the dates were announced, many European cities saw a sharp increase in demand for hotels and short-stay accommodation during the summer.
BBC Scotland also claimed the accommodation shortage was so severe that several homeless people had been sent by taxi to Aberdeen and Glasgow.
An estimated 1.2 million fans spent an average of £848 on tickets, travel, accommodation, clothing and other costs to see the star on one of her 15 UK tour dates – more than 12 times the cost of an average night out.
The singer capped off a stellar run of shows across the Atlantic with a record-breaking eighth concert at Wembley Stadium on Tuesday, where she once again sent 92,000 fans into a frenzy with her medley of hits.
It was recently revealed how Taylor Swift had joined the ranks of the world’s billionaires, with her music, live performances and real estate portfolio estimated by Forbes at $1.1bn (£874m).
It was recently revealed how Taylor Swift had joined the ranks of the world’s billionaires, with her music, live performances and real estate portfolio estimated by Forbes to be worth $1.1bn (£874m).
On average, those lucky enough to attend Taylor’s shows are thought to have spent £206 on a ticket and for fans (14% of the total) who spent more to purchase VIP or premium seats, that figure was over £400.
The report estimated that fans spend an average of £121 on accommodation and £111 on trips out on a night out.
As 18% will be purchasing a new outfit, the average cost of clothing for a Swiftie concert is estimated at £56.
Dr Peter Brooks, chief behavioural scientist at Barclays, said: “Whoever coined the phrase ‘money can’t buy happiness’ was clearly not a Swiftie.
‘There is growing evidence that spending on experiences increases happiness and well-being more than buying physical items, especially if that experience is shared with friends and loved ones.
‘When it comes to cultural icons like Taylor Swift, as we saw with Elvis and Beatlemania in the 1950s and 1960s, fans have such a strong connection to the artist and the rest of the fandom that the desire to spend becomes even more powerful.
‘For non-fans, £848 may seem like a huge amount to spend on a concert, but for Eras Tour ticket holders, every pound they spend is an investment in the memories they will make.’
While many hotel and restaurant owners have lined their pockets with profits from Taylor’s concerts, the star has also shown her generous side during her time in the UK.
The Edinburgh Food Project said it was informed before its first gig on Friday that it would be “making a donation to support food banks across the city”.
The charity told MailOnline it had agreed not to reveal the exact amount of money Swift had donated, but said it “will make a huge difference to the people we support”.
One Liverpool food bank even reported that they only found out she was planning to donate when they missed a call from an American number.
St Andrew’s Community Network, which serves 11 food banks and eight community food pantries in the north of the city, called back on June 20 and found out Swift’s team wanted to donate money.
A Cardiff food bank also confirmed on Instagram and Facebook that the artist had donated, adding that the development was “beyond their wildest dreams”.
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