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Rita Ora showed love to Australian activewear brand PE Nation, founded by socialite Pip Edwards, on Friday.
The British singer, 33, took to Instagram to share a candid photo of herself wearing her ‘favorite’ $169 jacket from the fashion line.
The pop star zipped the black dress all the way up and pulled up the collar to hide part of her face as she took the picture and felt the hemline.
The celebrity endorsement comes as Pip, 43, faces fresh rumors that she had a toxic row with PE Nation co-founder Claire Greaves.
Claire and Pip denied they had a falling out last year, despite Claire having her HQ office cleared out while she was on extended leave.
Rita Ora, 33, (left) showed love to Australian activewear brand PE Nation, founded by socialite Pip Edwards, 43, (right) on Friday
A spokesperson for the company confirmed last week that Claire will keep her part of the business, but Pip was now the sole ‘visionary’ creative director.
They said: ‘Pip and the company fully support Claire’s transition to pursue other creative endeavors and wish her the absolute best in her next chapter.’
Just a year ago, Daily Mail Australia revealed that Claire’s office at PE Nation’s headquarters in Alexandria, in Sydney’s inner west, had been transformed into a creative space while she was on leave.
The British singer took to Instagram to share a candid photo of herself wearing her ‘favorite’ $169 jacket from the fashion line
At the time, a well-placed source claimed the co-founders were involved in a feud – which PE Nation and Claire herself denied, insisting the pair were ‘committed and collaborative’.
But Daily Mail Australia understands the real reason Claire – who has a restraining order against her ex-husband, Tim Tregoning – has moved away from the day-to-day management of the business is due to ongoing tensions between the pair.
A source familiar with the situation said there was ‘no love lost’ in the decision to end their business partnership.
The celebrity endorsement comes at an opportune time as Pip faces fresh rumors that she had a toxic row with PE Nation co-founder Claire Greaves (left)
Claire did not address her split with Pip following the announcement last Thursday, instead posting photos of her trip to Los Angeles on Instagram.
Pip also didn’t talk about Claire’s departure from the company, instead posting that PE Nation had achieved B Corp status – meaning it has achieved global recognition for its sustainability efforts.
Rumors of Claire’s departure from PE Nation had circulated for months, fueled in part by her long absence from the office.
Claire and Pip were pictured together at the Australian Fashion Awards in October, but Claire appears to have been spending a lot of time in Byron Bay recently, where she is involved with the luxury guest house, Sun Ranch.