Have you ever wanted to be the star of an airline commercial?
Now it’s possible thanks to an innovative and pioneering interactive adventure film with artificial intelligence presented by Qatar Airways.
Users can place themselves inside the mini-movie, choosing from set locations including a Qatar Airways flight, London, Doha and Tokyo, and sit back and admire their “performance.”
How? First, the viewer visits en.flyqatar.com The actor or actress selects one of several romantic scenes to appear in and a main character, and uploads a photo of themselves. AI technology then scans it and transforms the actor or actress’s facial features into an image of the viewer.
A few moments later, the new clip will be ready to view, either from the flyqatar.com site or from a link sent by email.
Viewers can now star in a Qatar Airways advert thanks to artificial intelligence, which transforms the facial features of the main characters using headshots uploaded online. Pictured above is a character in the likeness of MailOnline travel editor Ted Thornhill
MailOnline Travel tested the feature and found it worked perfectly, and the character fit was impressive.
Qatar Airways Group Chief Executive, Engr Badr Mohammed Al-Meer, said: ‘At Qatar Airways, we don’t just focus on meeting customer expectations – we focus on anticipating their needs and creating experiences that resonate on a personal level.
‘The launch of this new brand campaign is a true testament to this and our ethos of delivering superior, unparalleled customer experiences.’
Qatar Airways Chief Commercial Officer Thierry Antinori said: ‘Our latest campaign, featuring pioneering AI capabilities never seen anywhere else in the airline industry, not only showcases the innovative spirit that drives our brand, but also encapsulates our customer-centric approach, helping to turn every journey into an adventure.
Users can choose from scene locations including a Qatar Airways flight, London, Doha and Tokyo.
‘After all, there is no limit to how far a dream can take you.’
Qatar Airways Senior Vice President, Global Marketing and Corporate Communications, Mr Babar Rahman, said: ‘With this latest campaign, we have been able to encapsulate our vision as an industry leader in innovation.
“Creating an immersive brand experience where everyone can be the star has allowed us to create unique and personalized connections with our audiences, ensuring that every moment is truly unforgettable.”