If you are what you eat, Meghan Markle is offering insight into her own health and diet through her new lifestyle brand, which will sell plant-based spreads, ‘edible oils’ and fruit preserves, DailyMail.com can reveal.
According to the trademark application for American Riviera Orchard obtained by DailyMail.com, the Duchess’ new line-up will include ‘edible oils and fats’, jellies, jams and spreads made from legumes, garlic and sesame, as well as nut and fruit butters.
It makes sense that the Duchess of Sussex is largely selling vegetable-based items after revealing that she mostly follows a vegan diet.
The trademark filing also shows that Meghan – who is expected to hit six figures in sales within the first few weeks – plans to sell recipe books so you too can eat like a modern-day royal.
Meghan Markle announced this week that she is launching a new luxury lifestyle brand, American Riviera Orchard
DailyMail.com has obtained the trademark application for the Duchess’ new venture, which details the trendy jams, butters and oils she plans to sell
Meghan launched American Riviera Orchard this week with a stunning video of her cooking posted on the brand’s new Instagram account.
It is seen as a major part of her relaunch and is the new incarnation of The Tig, her lifestyle website which she ran before she met Prince Harry when she was an actress on TV show Suits.
Brand expert Hayley Knight told DailyMail.com that Meghan is likely to make six figures within weeks of the official launch of her brand.
“We’ve seen in the past that everything Meghan wears, promotes and sells sells out instantly, and there are websites dedicated to ‘What Meghan wears’ that showcase her brand power,” Knight said.
She added that Meghan had ‘incredibly strong’ instincts when it comes to PR and marketing and ‘wouldn’t have launched this if she didn’t think it would work’.
Meghan will also front a cooking show on Netflix where she can show off her cooking skills.
The Duchess has previously said that growing up ‘my best memories were in the kitchen’.
All that has been revealed about the brand so far is a series of nine cryptic Instagram posts that feature the brand’s logo along with the name: ‘American Riviera Orchard Montecito’.
Comments have been disabled on the Instagram posts and the page links to a new website of the same name where people can enter their email address and ‘join the waiting list’
However, the application for the US trademark gives more clues about what Meghan has planned.
The Duchess of Sussex returned to Instagram on Thursday with a new business, American Riviera Orchard
Meghan shared a video that gives viewers a hint of what to expect from her brand. There is a clip of Meghan cooking in a kitchen, filled with an array of high-end cookware
The listing says the products will include ‘downloadable cookbooks and recipe books’ as well as printed copies.
Among the points will be: “Coffee service in the form of service; tea service in the form of tableware; Serving ware for serving food and drink; decanters; cutlery; chargers such as cutlery; napkin rings; place card holders, not of precious metal; beverage’
Meghan plans to sell tablecloths, placemats, napkins, kitchen liners and ‘fabric wrapping paper’.
Other products will include: »Jelly, marmalade; jam; fruit preserves; edible oils and fats and preserves; Toppings based on vegetables; Pod-based spreads; spreads based on nuts; Garlic-based spreads; Sesame-based spreads; Milk-based spreads; nut butter; Fruit butter’.
The American Orchard Riviera store will sell food, books, tableware and tablecloths and serving items.
Meghan has long spoken of her love of vegetables and legumes, once calling hummus, carrots and crackers a ‘trifecta snack’
In 2016, she said she follows a vegan diet during the week and is more flexible on the weekend.
“I take care of myself not only for aesthetic reasons, but because how I feel is dictated by what I eat, how much rest I get and how much water I drink,” she said.
Even Meghan’s children Archie, four, and Lilibet, two, love vegetables, she said in an episode of her podcast, Archetypes.
The Duchess is said to have helped her husband Prince Harry switch to a healthier diet with more healthy smoothies and less meat.
While some of Meghan’s products may raise eyebrows, they seem pedestrian compared to those offered by Gwyneth Paltrow on Goop, her luxury lifestyle site.
Paltrow infamously sold a $66 ‘jade egg’ which could supposedly help with ‘feminine energy’ when inserted into the vagina.
Goop had to pay $145,000 after prosecutors from 10 California counties sued for misleading advertising of the eggs.