Mark Wright and Spencer Matthews have teamed up for the first time on a new fashion campaign for Marks & Spencer.
Given their names, the pair are a fitting choice as brand ambassadors for the streetwear brand, which is keen to attract younger men to its fashion range.
The reality stars and former lotharios described their surprise collaboration as “the brand partnership you didn’t know you needed” in a fun video they posted to their social media accounts on Wednesday.
Spencer, 35, joked: ‘Since the first day I met you I’ve been thinking ‘we should do a EM “Let’s campaign together”
Speaking about the clothes they model, Mark, 37, said: ‘We wear it right, we choose it right and this is for you.’
Mark Wright and Spencer Matthews have teamed up for the first time on a new fashion campaign for Marks & Spencer
The reality stars and former lotharios described their surprise collaboration as “the brand partnership you didn’t know you needed” in a fun video they posted on Instagram.
Spencer joked: ‘Since the first day I met you I’ve been thinking ‘we should do an M&S campaign together.’
Spencer added: ‘Be prepared for your head to pop off your body when you see all the clothes we have to show you.’
Mark and Spencer are arguably the biggest stars of the reality TV revolution, starring in ITV’s TOWIE and E4’s Made In Chelsea before forging their own long-running careers.
Their collaboration marks the latest celebrity brand ambassador deal M&S has launched following star Sienna Miller’s clothing range.
It has recently been announced that a number of well-known names will be working with M&S Food, including Jamie Redknapp and Marvin Humes, as well as influencer and former Love Island star Molly-Mae Hague.
Mark was previously interviewed by Spencer, explaining that what drives him is money and the fear of losing his fame and status after years of hard work.
Spencer admitted that he and Mark are a match for each other, saying: “We’ve had an extremely similar rise to fame, and I guess I’m the Chelsea version of him… In Mark’s words, we were men that women love to hate.”
Before the duo settled down, Spencer with his wife Vogue Williams, with whom he shares three children, and Mark, actress Michelle Keegan, became known for their womanizing antics.
Mark dated former TOWIE co-stars Lucy Mecklenburgh and Sam Faiers, while Spencer won over the Chelsea scene by romancing Louise Thompson and Lucy Watson.
Their collaboration marks the latest celebrity brand ambassador deal M&S has launched following A-list star Sienna Miller’s clothing range.
Before the duo settled down, Spencer with his wife Vogue Williams, with whom he shares three children, and Mark, actress Michelle Keegan, became known for their womanizing antics.
Spencer previously admitted that he and Mark are a match, saying: ‘We’ve had an extremely similar rise to fame, and I guess I’m the Chelsea version of him…’
Mark married former Coronation Street star Michelle in 2015 and together they live in an Essex mansion they built from scratch (pictured September 2023)
Spencer and his wife Vogue met filming the reality show The Jump and married in 2018; together they have children: Theodore, Gigi and Otto (pictured in October 2023)
But since leaving their respective reality shows, the pair have moved on, both personally and professionally, with Mark hosting Extra TV in the US and starring in his own BBC travel series alongside his father and brother, and Spencer launching his alcohol-free brand CleanCo, as well as previously filming his show Fly on the Wall with his wife Vogue.
Spencer said: “The fact that Mark and I work together is genius and makes me laugh every time I think about it. We’ve had such a great time collaborating with M&S and this new activewear is amazing and has everything I need from my activewear.”
Mark added: ‘M&S is an iconic British brand and I couldn’t be happier to be joining the team and working with Spencer… definitely another heart-pounding moment.’
