“Men need to be men,” says Danni Levy while promoting the new version of Loaded magazine; online publication Loaded World, which she heads as executive editor.
The fitness influencer turned TV star and magazine editor, 39, has reassured men that they should be able to ‘ogle beautiful women’ and promises the revival of Loaded will give them a safe space to do so .
Danni, a fitness model based in Andalusia, Spain who competes in international competitions, was editor of Muscle and Fitness magazine before founding Muscle and Health in 2020.
Her career in journalism began in 2010 as a freelance writer in the health and fitness fields, and she also became a fitness columnist for New! Magazine in 2015 until 2019.
In her personal life, Danni is a married mother and documents the antics of her young son Leo on her personal Instagram account.
Danni Levy, the new editor of Loadedworld.com, has argued that men need a “safe place” to “ogle” women’s bodies, something she hopes to provide with the revival of “lad mag” the 90s and 2000s.
She describes herself on Instagram as a “master of women’s fitness” and often posts family photos with her husband, Rich, and little Leo.
speaking to The times Ahead of the publication of Loaded’s second digital issue, Danni argued that men are crying out for an outlet where they can look at women without watching porn.
She said: “Pornography is free, it’s on the internet and it’s giving young people a distorted idea of sexual normality.”
The editor explained that Loaded, in its new form, aims to occupy the “middle ground” where men can “appreciate beautiful women” without fear of being reprimanded.
“As a woman and mother, I don’t feel like I’m missing out on anything; there’s so much available to me, but for men, it’s either total or they get caught in the safety net,” she continued.
Danni, 39, takes the helm of Loaded as it enters the digital age and promises to bring outspoken “beautiful women” to its readers.
Danni is also a fitness model and, in a past life, starred in the reality show Life on Marbs, which documented her lifestyle in Marbella.
Danni lives in Andalusia, Spain with her husband Rich and son Leo.
In addition to her new mission with Loaded, Danni spearheads her own bikini line and partners with fitness and protein supplement brand Prozis on paid partnerships on Instagram.
Elsewhere, Danni’s career has seen her do a stint on reality TV and appeared on the ITVBe show Life on Marbs.
The show, which ran for one series, followed just a few members of the rich and glamorous elite living in Marbella, including fitness fanatic Danni.
However, during her time on the show, Danni revealed that there was a darker past behind her glamorous lifestyle and meticulously sculpted body.
Writing for MailOnline in 2015, the fitness influencer revealed that she had previously struggled with anorexia athletica, something that went undiagnosed for a long time because it manifested itself in the form of excessive exercise, rather than undereating.
Danni uses her Instagram account to partner with fitness and protein brands, and also offers a fitness training program.
The influencer and editor previously spoke about suffering from anorexia athletica, which led her to exercise obsessively.
She said: ‘I know TV shows like Life on Marbs and the media being full of thin bodies are part of the problem.
“I wore a bikini on every episode of the show, and that’s when I got emails from skinny girls asking me how they could get toned like me.”
Danni questioned why TV shows didn’t feature “curvy girls” more often.
She explained that she began to feel self-conscious about her weight at age 15, three years into her education at a performing arts school, where she danced four hours a day and often wore shorts and crop tops as part of her dance outfit.
After going on vacation (to Marbella) and seeing women with slim figures in bikinis, Danni told herself that she wanted to look like them.
‘I was going to go running every morning and only eat fish. I hadn’t thought about being thinner before,” she said.
Danni lives with her husband Rich and son Leo in Andalusia, Spain.
‘When I returned to school I started running five miles around the block after dance hours. Then I would go for a 15 mile bike ride. On weekends, if I had time, I would go horseback riding.
In a short time, Danni’s weight dropped from 8 kilos to around 6 kilos and her parents and teachers worried about her health. She maintains that, during this time, she continued to eat three meals a day; However, she was obsessed with “burning” all the calories she consumed.
‘People stopped my mother on the street and told her they needed help. “She refused to take photos of me because she was very thin,” she revealed.
Finally, after fearing she would be sent far from home to a rehab clinic, Danni began eating more and eventually returned to a healthy weight. But her experience made her want to become a personal trainer so she could learn more about health and fitness.
The fitness influencer (pictured with her partner and newborn) also believes that many make excuses “for excessive and unnecessary fat gain that does not benefit the mother or the child – in fact, quite the opposite.”
Danni was still able to run 7km trail races until four days before her baby was born. In the photo of her with her baby and her partner.
Danni (pictured with her new baby Leo) believes that our “support for ‘resting’ during pregnancy and acceptance of a sedentary maternal lifestyle leads to pre- and post-natal problems.”
Since then, Danni has dedicated her life to health and fitness, offering plans to help others lose fat and build muscle and covering fitness journalism.
However, Danni revealed that she became worried about her figure again in 2022 when she discovered she was pregnant with Leo.
“I’m not ashamed to say that for vanity reasons, although I always wanted a family, I really accepted the fact that we couldn’t have children because I was afraid of getting fat,” she said. Sun.
The fitness fanatic revealed that she was shocked to find out she was pregnant after experiencing illness and taking a test, because she and Rich had been led to believe they couldn’t conceive.
She revealed that she adapted her exercise regimen to the pregnancy and continued eating what she wanted.
While the mother-to-be was giving advice to other pregnant women, she revealed that she had previously been trolled as a “fat shamer.”
Danni rose to reality TV fame on Life on Marbs, an ITVBe show that followed the rich and glamorous residents of the Spanish holiday destination.
Danni previously spoke about how Life on Marbs and other reality shows made her self-conscious about her body.
She argued: “I don’t see why you shouldn’t use pregnancy as a reason to be healthier and not as an excuse to eat more.”
Speaking to FEMAIL last year, Danni spoke about how trolls accused her of “crushing” her son in the womb with pelvic exercises.
“I’m not saying for a minute that women should try to start or maintain a high level of exercise during pregnancy,” she said.
“I accept that what I chose to do and the lack of weight I gained was extreme for most people, but I think it’s time to relax about having a child and learn to adapt to the gradual and natural changes our bodies undergo while We maintain a healthy level of daily physical activity along with a healthy diet.
In 2012, alongside her fitness career, Danni published a diet book, The Pyramid Diet. She encouraged people to lose weight by rotating their carbohydrate intake each day.
However, Danni’s career has taken a new turn when she takes the helm of Loaded and promises to give men a “safe” place to look at women’s bodies.
His bold claims come amid an equally bold relaunch of the publication which went out of print in 2015 after 21 years at the height of its popularity in Britain.
In its heyday of the 1990s and 2000s, the magazine, which had the slogan “for men who should know better”, was one of Britain’s largest and best-selling publications, rivaled by FHM and copycat magazines Later, Maxim , Nuts and Zoo.
Its journalists won the industry’s top awards and it was praised for its fashion pages, although it also received a lot of criticism for its blatant “ladism.”
The social, environmental and political landscape may have changed enormously (and its original readers now number in their 50s or more), but the newly launched outlet claims it will be a space for “direct conversations, epic experiences and a community that aims to celebrate who they are.” really men.