There is no denying that Guinness is back with a vengeance. Walk into any pub in the UK and you’ll see pints and pints of black stuff.
After shedding its rugby reputation, the brand has seen a 24 per cent increase in the number of women drinking stout at home and in pubs, and appeals most to Generation Z and millennials.
Guinness is now the most popular beer in the UK according to YouGov statistics, accounting for one in every nine pints drawn, and its popularity among women is helping to boost sales.
While there’s no denying the popularity of Guinness, its thick consistency and hop bitterness aren’t for everyone.
But if you still want to join the Guinness trend, fear not, there has been a surge of TikTokers getting creative with how to drink Guinness, from simple tricks to sweeten the flavor to some very interesting cocktails, including sweetening with blackcurrant or for the Braves. – adding monster.
It turns out that Guinness is actually one of the most trending cocktail ingredients on TikTok, with Guinness cocktail videos racking up millions of views on the platform.
Olivia Rodrigo is reportedly a big Guinness fan and recently wore a t-shirt with the brand’s original slogan, Guinness is good 4 u, on the front.
TikTok user tastyuk flies the flag for a Black Velvet Guinness cocktail
Even if you’re not a big fan of dark drinks now, we’re sure you’ll find a way to love them with these innovative ways to drink Guinness.
One of the easiest ways to liven up a pint of Guinness is with a dash of blackcurrant, a method that comes with the TikTokker pubmandan drinks seal of approval.
This combination has divided social media users. Some agree that it sweetens the flavor, but others are more critical of the addition, like TikTok user Mylo The Cocker who writes: “Arthur Guinness would turn in his grave.”
Other followers shared their own suggestions for what to pair with Guinness, with TikTok user Clair commenting: “Guinness and Tia Maria for me.”
While TikTok user Cuprasi wrote: ‘Try a port in the storm. Guinness and port.
Adding a pinch of blackcurrant to a pint of Guinness has divided the internet – but it gets TikTokker pubmandan’s seal of approval.
Black velvet, which usually means pairing Guinness with champagne or prosecco, is another popular option, and perhaps the most elegant way to enjoy it!
While TikTok user tastyuk describes the flavor as “interesting” doesn’t fill us with much confidence, the combination of strong and sparkling wine has been a popular cocktail since the 19th century.
The term “black velvet” was coined by a bartender at Brooks’s Club in London, who made the cocktail to mourn the death of Prince Albert, Prince Consort of Queen Victoria.
Part pint, part espresso martini, the Guinness Espresso Float is a sweeter way to enjoy Guinness in a long drink that feels much more luxurious than your average pint.
TikTok user mycocktailbible combines vanilla vodka, coffee liqueur, creme de cacao and a shot of espresso with ice, before shaking and topping with Guinness for a new take on the popular cocktail.
For a more luxurious take on the trend, try a Guinness Espresso Float, which is a take on the classic Espresso Martini.
Guinness punch is a classic West Indian and Caribbean recipe that combines whole milk, condensed milk and spices.
With over 1,000 likes and 300 shares, it’s clearly a drink that has resonated.
Other TikTok users have suggested adding a shot of Guinness to the usual espresso martini mix for a punch and extra froth.
This video was a hit with fans and racked up over 75,000 likes.
TikTok user Cassie Noir commented: ‘My friend’s Jamaican mother did this to me several times.
Guinness punch is a popular drink in the Caribbean and the West Indies.
Of course, if you’re not really a fan of stout, you can always opt for a Baby Guinness, which doesn’t in fact have any Guinness at all.
“I was hesitant because I’m not a Guinness fan, but it’s absolutely delicious.”
While user2640420023797 wrote: ‘FINALLY SOME REPRESENTATION!!! My Jamaican mother and Irish father did this all the time.
Baby Guinness still has an Irish connection, consisting of Baileys Irish Cream and Tia Maria.
The key is to make sure Tia Maria floats on top, as TikTok user mcflyshalifax demonstrates in the video.
The beer brand has certainly come a long way since Mintel’s consumer report declared Guinness “no longer popular”, blaming the “rise of more modern craft beers” for its unpopularity.
How times have changed. As drinkers shun the craft beer scene in favor of simpler beers such as San Miguel and Heineken (the UK’s second and third most popular beers), Guinness’s popularity has soared.
“It is the 25 to 44 age group that has grown the most in the number of Guinness drinkers,” said Debra Crew, chief executive of Diageo. Irish times.
Guinness is now the most popular beer in the UK, accounting for one in every nine pints drawn.
Now everyone from Kim Kardashian and Olivia Rodrigo to the Princess of Wales herself has been photographed enjoying a pint of stout. There is even an Abercrombie & Fitch line based on this beer.
So what is the secret to Guinness’ great success?
The popularity of the Guinness brewery in Ireland has something to do with it, according to Pete Brown, journalist and author of Beer By Design: the art of good beer branding, as well as good old-fashioned Irish charm.
He said Storyteller, ‘When we buy a beer, we are buying a little attitude. The Irish have an international reputation for having a good time.
“Going to an Irish pub or drinking Guinness gives other cultures permission to behave similarly.”