Fleur East and her sister Keshia donned matching outfits as they launched their new hair care brand Kurl Kitchen on Saturday.
The Strictly: It Takes Two presenter, 36, joined her younger brother, 32, as they launched the brand with Boots and they both looked sensational in identical black and white striped tops.
The sisters even matched their makeup, both choosing a stain of crimson lipstick.
Fleur chose a pair of crisp white pants paired with a pair of cream pumps, while Keshia donned a pair of gray pants with sneakers and styled the entire look with a watch.
The sisters are excited to bring the brand to the UK and aim to “redefine” beauty for people with curly hair.
Fleur East and her sister Keshia donned matching outfits as they launched their new hair care brand Kurl Kitchen on Saturday.
The Strictly: It Takes Two presenter, 36, joined her younger brother, 32, as they launched their haircare brand Kurl Kitchen in Boots and they both looked sensational in identical black and white striped tops.
In a joint statement, they said: “We are excited to bring Kurl Kitchen to the UK, where we are redefining beauty with a range carefully formulated in Ghana, using ingredients straight from the heart of African cuisines.”
‘The range is ethically sourced and has been created especially for curly, curly and wavy hair types.
‘We are bringing A-beauty to the forefront of hair care. From our roots to yours.’
The former X Factor contestant was in good spirits and at one point was seen turning to her social media influencer sister and laughing.
In other photos, the sister duo is seen walking around the store choosing products from their range.
Keshia even stopped to sign her autograph on a bottle while her sister captured the moment on her phone.
In a solo shot, the Sax singer looked delighted as she watched the entire brand come to life in the store.
In other photos, the sister duo is seen walking around the store choosing products from their range.
Keshia even stopped to sign her autograph on a bottle while her sister captured the moment on her phone.
The line includes a black soap shampoo, a nourishing baobab, shea butter and wild yam conditioner, a leave-in treatment with baobab, wheat and okra, a curl cream enriched with avocado, cocoa butter and hemp, and a of hair oils containing Baobab, Okra and Hemp.
In a solo shot, the Sax singer looked delighted as she watched the entire brand come to life in the store, while her sister smiled.
The product includes a black soap shampoo, a nourishing baobab, shea butter and wild yam conditioner, a leave-in treatment with baobab, wheat and okra, a curl cream enriched with avocado, cocoa butter and hemp, and a of hair oils containing Baobab, Okra and Hemp.
Exclusive ingredients bring the essence of African beauty to your hair care routine, lightly scented with natural lemongrass oil.
Kurl Kitchen is available in Boots stores nationwide.