Robert Irwin has joined forces with fellow Australian icon Bluey to be the face of a special campaign for Queensland Tourism and Events.
The 20-year-old conservationist is spearheading a $9.2 million international tourism campaign designed to attract more visitors to the state.
In a newly released promotional video for the campaign, Irwin asks viewers: ‘Do you ever wish you could live in Bluey’s world? Well, that’s all Queensland!
Irwin is then seen throwing a red balloon into the air to start a round of ‘keepy uppy’, Bluey’s fun game where the characters try to keep a balloon off the ground.
Footage then shows the balloon floating over some QLD landmarks, including the Great Barrier Reef, the Gold Coast hinterland and beach.
Robert Irwin (pictured) has joined forces with iconic ABC Kids character Bluey to be the face of a special campaign for Queensland Tourism and Events.
“You’ll love all of Queensland,” adds Irwin, as the screen cuts to the campaign slogan: “Come and play in the world of Bluey, QLD.”
The campaign aims to attract more than one million tourists to the state and will be broadcast internationally in many countries, including the US, Japan, the UK and New Zealand, it reports. The Brisbane Times.
The marketing campaign is a collaboration between Tourism and Events Queensland and BBC Studios in the UK.
The 20-year-old conservationist is spearheading the $9.2 million international tourism campaign designed to attract more visitors to the state.
In a newly released promotional video for the campaign, Irwin asks viewers: “Have you ever wished you could live in Bluey’s world? Well, that’s all Queensland.
It comes after tickets for the highly anticipated Bluey’s World exhibition in Brisbane went on sale last month.
Fans can now purchase a general admission ticket to the immersive experience ahead of its grand opening on November 7. Prices start at $49.90.
Bluey’s world-first attraction will give fans of the hit Australian children’s show a tour through life-size recreations of the show’s homes and allow them to meet some of the show’s beloved characters.
Located in the luxurious suburb of Hamilton, it will run until April 27, 2025 and is expected to inject millions of dollars into the economy.
The campaign aims to attract more than one million tourists to the state and will be broadcast internationally in many countries including the US, Japan, the UK and New Zealand.
The ‘immersive’ experience will last almost two hours.
It is initially planned to be just a pop-up attraction that will remain until Easter 2025, but depending on its popularity, a more permanent attraction may be built.
‘Embark on an immersive new journey with Bluey, Bingo, Mom and Dad in their beloved home, backyard and beyond. Explore your favorite rooms, play interactive games, and keep your eyes peeled for surprises… maybe even a Longdog or two,” a statement from the organizer said.
