The holiday season is well and truly underway.
Retailers are busy showing off their annual Christmas adverts, and Asda has certainly made an impression with its whimsical and lively adventure.
In the pun-filled clip, two supermarket workers enlist the help of dozens of charming gnomes to prepare the store for the festive season after complaining that “all the roads between here and Sheffield” are closed.
The ad, which will air for the first time on Wednesday, captures a group of gnomes arriving at the store and helping stock the shelves with all kinds of Christmas goodies.
Another group of gnomes is tasked with decorating the store’s Christmas tree, while a clumsy animated ornament manages to break his leg, twice.
Retailers are busy showing off their annual Christmas adverts, and Asda has certainly made a big impression with its lively, whimsical adventure.
In the pun-filled clip, two supermarket workers enlist the help of dozens of charming gnomes to prepare the store for the festive season after complaining that “all the roads between here and Sheffield” are closed.
The ad, which will air for the first time on Wednesday, shows a group of gnomes arriving at the store and helping stock the shelves with all kinds of Christmas gifts.
The ad is set to the tune of The A Team, a fitting backdrop for a busy night of decorating for the gnomes: Max, Gnibbles, Gnorma, Gnicky and Gnarla.
It starts with two Asda colleagues, Maggie and Bill, looking out from a shop into a snowstorm, and Maggie saying: “All the roads are closed between here and Sheffield, how are we going to get the shop ready for Christmas?”
But Bill isn’t worried, he just picks up a nearby gnome and presses his nose.
The ornament lights up green, sending a signal to hundreds of gnomes in gardens, pubs and homes across the country to spring into action.
After a busy night of work at the store, gnome boss Max notices the sun rising and declares, “It’s time to go gnome.”
The tiny heroes return home in Asda delivery vans, leaving the store perfectly prepared for the festive weeks ahead.
David Hills, Asda chief customer officer, said: “Asda gnomes are long-standing favorites of our customers and looked us in the face as the obvious characters in our Christmas campaign – a very Asda way of show our breadth of offer”. .’
Another group of gnomes is tasked with decorating the store’s Christmas tree, while a clumsy animated ornament manages to break his leg, twice.
The ad is set to the tune of The A Team, a fitting backdrop for a busy night of decorating for the gnomes: Max, Gnibbles, Gnorma, Gnicky and Gnarla.
The gnomes get involved in the bakery, making sure the delicious meat pies are ready to go.
Meanwhile, Lidl has thrown its Santa hat into the ring for this year’s most heartwarming Christmas advert.
The German supermarket has today unveiled its festive advert showing how a small gesture can make a big difference in a sweet story from Oscar-winning director Tom Hooper.
Set in a picturesque village, the advert begins with a girl, wrapped in a yellow hat and blue jacket (which are, of course, Lidl’s colours), sledding down a hillside with other children.
After a busy night of work at the store, gnome boss Max notices the sun rising and declares, “It’s time to go gnome.”
The little heroes return home in Asda delivery vans, leaving the store perfectly prepared for the festive weeks ahead.
Sainsbury’s took inspiration from Roald Dahl’s beloved BFG for its Christmas 2024 advert.
Featuring a voiceover by Stephen Fry, the advert tells the story of the friendly 24ft tall giant and a real-life Sainsbury’s employee called Sophie, who embark on an adventure to locate the festive food on sale in the UK supermarket.
The chain enlisted the help of Sophie, a food services assistant at Sainsbury’s and keen drama student, who made her acting debut in the festive advertising campaign.
Lidl has thrown its Santa hat into the ring for this year’s most heartwarming Christmas advert.
The German supermarket has today unveiled its festive advert showing how a small gesture can make a big difference in a sweet story from Oscar-winning director Tom Hooper.
And Argos is getting festive too! Their pets Connie and Trevor are back on TV screens for the store’s Christmas 2024 campaign.
With the help of Golden Globe-winning director Michael Gracey, best known for The Greatest Showman, the UK retailer features Trevor living his rock star dream.
The T-Rex was in his element as he performed a cover of ’20th Century Boy’ atop a mountain of Marshall speakers to a cheering crowd, including his best friend Connie.
Sainsbury’s has unveiled its 2024 Christmas advert (pictured), inspired by Roald Dahl’s BFG.
Argos is getting festive too! Their pets Connie and Trevor return to TV screens for the store’s 2024 Christmas campaign.
At the end of the ad, Connie surprises Trevor with the perfect Christmas gift: a Marshall speaker. “Whatever they dream, there is more in Argos,” a voiceover concludes.
The advert, which features music by David Kosten, aims to build on Argos’ ‘There’s more to Argos’ campaign, which launched last year to highlight the wide range of products the retailer sells.
Laura Boothby, Argos campaigns director, said: “Our customers love Trevor the dinosaur and Connie doll, so we’re delighted they’re back to spread some festive magic and fun in such an energetic and joyful way.” .
‘At Argos, whatever your loved ones’ dreams are this Christmas, we’ve got you covered. Whether it’s the latest and greatest in sound and technology, or the best toys of the season.”
Trevor’s best friend Connie (pictured left) buys him a special Christmas gift: a Marshall speaker.
