A broadcaster who has appeared in hundreds of radio and television adverts says she leads a double life – as the “most iconic voice” but “least recognizable face in the UK”. ‘
Emily Cass, 25, from south London, has recorded hundreds of adverts, radio inserts and TV shows and has been the voice of brands such as Lidl, Co-op and Samsung.
She is also a continuity announcer for Nick Jr and Channel 5’s Milkshake, saying things like “Peppa Pig coming soon” and “Ben and Holly’s Little Kingdom time” between shows.
He rarely tells people what he does, as he often receives requests to “give us a voice” and hears others say they “could easily do it.” ‘
But Emily says feeling like she’s living a double life can be fun and she wants to work as a broadcaster for the rest of her life.
Emily Cass, 25, from south London, has recorded hundreds of adverts, radio inserts and TV shows and has been the voice of brands such as Lidl, Co-op and Samsung.
Emily is also a continuity announcer for Nick Jr and Channel 5’s Milkshake, saying things like “Peppa Pig coming soon” and “Ben and Holly’s Little Kingdom time” between shows.
She says her rates vary, but she follows a standard rate sheet for voice actors, which includes £250 for a standard TV job involving adverts or continuity.
“Someone once asked me how it feels to have the most iconic voice in the UK. I think it’s nice, but I hate it when people bring it up,” he said.
“It’s kind of funny, I could be shopping or driving and I hear my own voice on the radio and think ‘that’s me!’
“It’s a very different kind of work – my voice really is everywhere.”
Although she never formally trained as a voice actress, Emily realized it was what she wanted to do after meeting a voice extra from the animated Flushed Away while at a summer theater camp in July. 2012.
She said: “I’ve always been a chatterbox, I grew up doing theater and arts, and I went to a theater summer camp in July 2012, when I was 14.”
Emily rarely tells people what she does, as she often receives requests to “give us a voice” and hears others say they “could easily do it.”
Emily says her rates vary, but she follows a standard rate sheet for voice actors, which includes £250 for a standard TV gig that includes adverts or continuity.
“One of the teachers had been a presenter on Flushed Away – I thought it was great, it became a defining moment in my career.”
‘I was very excited about the idea of becoming a broadcaster and from a very young age I knew that was what I wanted to do. ‘
“I remember my science teacher telling me I was failing my GCSE and I was like, ‘Okay, I don’t want to do this anyway.’
At the age of 20, Emily spent £1,000 on recording equipment, including a microphone, headphones and a high-quality recording interface.
She hired a producer for £250, and they helped her put together a voice reel to send to employers.
Although she never formally trained as a voice actress, Emily realized it was what she wanted to do after meeting a voice extra from the animated Flushed Away while at a summer theater camp in July. 2012.
At the age of 20, Emily spent £1,000 on recording equipment, including a microphone, headphones and a high-quality recording interface.
Emily had just started her career and had nothing to include in the reel, but decided to read scripts aimed at “children and teenagers” as she thought her voice sounded immature. ‘
The reel included inserts for CBeebies, children’s toys and student open days, as well as an NHS chlamydia awareness campaign.
She said: “I turned 20 and sounded very young – there are plenty of voiceover artists aimed at children, but hardly any for teenagers or graduates.”
“I found myself targeting teenagers: I branded myself as young and cheerful, with a sweet voice.”
“I read a lot of ads on my reel, some for CBeebies, some for children’s toys, even one for chlamydia.”
Emily had just started her career and had nothing to include in the reel, but decided to read scripts aimed at “children and teenagers” as she thought her voice sounded immature.
Since then, he has been the voice of Samsung, Spotify and Mercedes, as well as hundreds of other brands and campaigns. But, despite her passion for voice acting, she won’t talk about it publicly, after too many people asked her to do a voice.
In November 2018, at the age of 20, Emily landed her first role: voicing Nick. Jr.
Since then, he has been the voice of Samsung, Spotify and Mercedes, as well as hundreds of other brands and campaigns.
But despite his passion for voice acting, he won’t talk about it publicly, after too many people asked him to “do a voice.” ‘
She says it’s like living a double life, and is happy to have “the most iconic voice in the UK” without being recognized on the street. ‘
“Whenever people told me I had a good voice, I used to say, oh, this is what I do in my job,” he said. ‘
Then they would ask me to give them a voice or tell me that they could be announcers themselves. ‘
“I think it’s one of those careers that, actually, I don’t think anyone can do it.” ‘
“You can’t just talk into the microphone and get paid, you need to understand how things are supposed to sound and be very aware of how you sound.” ‘
‘It’s also quite a lonely job: most of the time you’re just sitting in a recording booth. There’s not much of a social element to it.
Despite this, Emily is willing to work in voice acting for the rest of her life, changing her niches as she grows.
She said: “I think I’m pretty versatile.” ‘
“As you get older, things will change and your cast will change. I’ll probably end up doing adverts for M&S rather than Superdrug or Nickelodeon, but I have every intention of continuing to do this for the rest of my life.”