British sausage maker HECK! is about to introduce its first slice-style sausages.
The Yorkshire-based company is aiming to win the hearts of sausage lovers with its rasher alternatives that only take five minutes to cook.
The sausage strips, which are made without nitrites and even gluten-free, will launch in large Sainsbury’s stores from May 1 nationwide and online.
Nitrites, used to add color and flavor to meats such as sausages and bacon, have been linked to an increased risk of type 2 diabetes, as well as bowel cancer.
HELL! claims that the sausage rashers “look and cook like bacon,” providing all the flavor, texture and versatility of a traditional sausage, but in the form of quick-cooking bacon rashers.
Better than bacon? HECK launches Sausage Rashers: gluten-free, no added nitrites, ready in 5 minutes
The launch, inspired by the sausage strips common in the US, will be aimed at those who love the taste of sausages but aren’t willing to waste time frying them, and will also come in chicken form.
HECK describes meat as a game-changing breakfast essential, and suggests foodies pair smoked meat with homemade McMuffins and even sandwiches.
Clients can put them in the pan, oven, grill or deep fryer.
Jamie Keeble, Damn! Co-founder, says: “Sausages are our passion and we’re always looking for new and novel ways to enjoy them, so we thought creating them in sliced form would be a practical way for people to get their sausage fix at a fraction of the cost.” time’.
Devils! The brand is known for its versatile meaty food options, but this launch is aimed at healthy consumers who don’t want the hassle of frying sausages.
HELL! Smoked Chicken Sausage Slices (300g, 6 slices, introductory price £2, Sainsbury’s) are made with lightly seasoned smoked lean British chicken.
Each slice has 66 calories, 2.1 g of fat and 1.6 g of carbohydrates, making it an ideal lighter alternative for breakfasts, snacks and sandwiches than traditional bacon.
It comes after bacon fans were shocked to learn how the processed meat is actually made in a hair-raising video showing the manufacturing process.
The clip, which originally aired on the Discovery UK channel in 2018 and resurfaced on YouTube, shows some grim insights into how processed meat is made.
But bacon fans say it hasn’t deterred them from eating the pork product, and some say it made them want to throw a strip on the grill.