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Logan Paul and KSI found themselves on the wrong end of Randy Orton’s wrath on WWE’s Friday Night Smackdown, but only after reaching an endorsement deal with the wrestling circuit.
Prime, the beverage brand of YouTube stars, will see its logo in the center of a WWE wrestling ring mat, a first for the sports entertainment company. The finanacial terms of the contract were not disclosed. The Prime logo is expected to be used for WWE’s premium live events.
As part of the agreement, Prime Hydration will become the exclusive official hydration drink partner of WWE.
KSI and Paul cut a promo during Friday’s broadcast in Dallas as WWE fans booed the couple.
“You could almost say WWE is at its best,” Paul told the booing spectators, none of whom seemed to appreciate his humor.
Jake Paul is seen during WWE’s Friday Night SmackDown from Dallas
Randy Orton is seen putting KSI into his signature move, the RKO, on Friday in Dallas.
“No Dallas, you’re not dreaming,” he continued. “My company, Prime Hydration, has partnered with WWE.”
The fans continued to boo until Orton kicked Paul out of the ring and then did his signature RKO maneuver on KSI.
However, Paul would later return with a pair of brass knuckles to defeat Orton.
Prime Hydration will be branded as the center mat at WWE’s premium live events, including WrestleMania and Money In The Bank. The deal also gives him match sponsorship, co-host appointments at future premium live events and social support from WWE personalities.
KSI is knocked down by Randy Orton’s RKO on Friday night in Dallas
The deal further strengthens Paul’s relationship with TKO Group Holdings, the parent company of WWE. In January 2023, UFC, which is also part of TKO, announced that it had signed a multi-year global marketing partnership with Prime, making it the official sports drink of the mixed martial arts organization.
Paul has also been wrestling for WWE since 2022. Two months ago, the social media personality, who currently holds the WWE United States Championship, announced on Instagram that he renewed his contract with the sports entertainment company.
Paul initially became known to many people through YouTube, where he has 23.5 million subscribers. WWE is a powerhouse on the social media platform and exceeds 100 million subscribers.
His brother Jake plans to box Mike Tyson, 57, in July.