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Buyers have turned to Amazon Australia looking for affordable “copies” of popular makeup and skincare buys, and prices start at just $12.
Most Australians find themselves falling between the cracks of a world of high-end celebrity beauty brands and $900 moisturizers.
Despite rave reviews, most aren’t convinced they should spend a significant portion of their salary on face creams, which is why millions have turned to deals that offer the same look for a fraction of the price.
Beauty lovers have had a hard time finding high-quality, affordable primers in the past, with many having to shell out nearly $70 to use Milk Makeup’s Hydro Grip product.
Beauty lovers have had a hard time finding high-quality, affordable primers in the past, with many having to shell out nearly $70 to use Milk Makeup’s Hydro Grip product.
But Elf has come to the rescue with her Power Grip Primer ($28.90) which is suitable for all skin types and is enriched with hyaluronic acid to perfectly prepare and soften the skin.
Primer is best known for its “tacky” texture that adheres to makeup and ensures it stays in place all day long.
NYX Professional Setting Spray ($16.99)
“This is the only thing that controls my oily T-zone, I’m literally obsessed with it,” one woman said. “It’s so much better than any other primer I’ve used.”
On the subject of your makeup staying put and looking perfect all day, NYX Professional Makeup Setting Spray ($16.99) It has over 70,000 five-star reviews and has been compared to Urban Decay’s All Nighter Long-Lasting Setting Spray ($64).
One said: ‘I’ve tried several setting sprays and although I find them relatively good, I keep coming back to NYX. It really has holding power and a little goes a long way.’
‘It is unequivocally and quantifiably superior to virtually any other pharmaceutical brand offering. “I can sleep in my makeup and wake up with my foundation, blush, highlighter, and eyeshadow still perfect,” another revealed.
Maybelline Instant Perfector ($21.99) is a 4-in-1 foundation, concealer, highlighter, and BB cream.
Charlotte Tilbury’s Hollywood Flawless Filter ($70) has become synonymous with the “no makeup” makeup look, with many praising the product’s ability to touch up and brighten skin.
However the Maybelline Age Rewind Instant Perfector (From $21.99) It works exactly the same way and is a 4-in-1 primer, concealer, highlighter and BB cream.
Those with busy schedules have praised the purchase’s ability to quickly transform their skin in a matter of minutes.
Setting powders have become an essential part of everyone’s beauty routine.
‘Shake it well before applying and rub it in circles!’ one advised. ‘It’s very soft and blends perfectly with your skin. I definitely recommend it.”
Setting powders have become an essential part of everyone’s beauty routine and Maybelline Fit Me Loose Finishing Powder (From $13.69) It has reached the top of the beauty lists.
Australians tend to prefer a loose powder because it sits well on top of sunscreen and fights sweat.
Described as a bargain for Laura Mercier’s iconic setting powder ($81), shoppers can’t get enough of the natural finish of the Maybelline purchase.
“It makes me look very soft and stays on all day. I love it,” said one shopper. “Absolutely essential.”
Enrinde’s $15.99 Liquid Cream Blush Is Rising Among Fan Favorites
Selena Gomez’s Rare Beauty blush has become a cult favorite among shoppers, with the brand selling $100 million (AUD) worth of its purchase each year.
But the $41 price tag deterred many on a budget, which is why $15.99 Liquid Cream Blush from Enrinde is moving up the ranks.
‘Perfect pigment and very easy to mix: you only need one dot!’ said one critic.
He NYX Fatty Oil Lip Drip ($17.99) has been called the “perfect” budget version of the Dior Addict Lip Glow Oil ($62).
Shoppers report that NYX’s formula is just as hydrating but a little more pigmented, which many prefer.
“The formula is nice and light, not sticky at all,” said one. ‘It also has a moderate amount of pigment and makes your lips look juicy and moist with a glossy finish. I love it!’
The NYX Fat Oil Lip Drip ($17.99) has been called the “perfect” budget version of the Dior Addict Lip Glow Oil ($62).
Shoppers are flocking to get their hands on the $22 copy of La Mer’s $920 face cream.
L’Oréal Paris Lash Paradise ($11.95)
Mascara is the much-needed finishing touch to elevate even the simplest makeup routine, and it’s supermodel Kendall Jenner-approved. L’Oréal Paris Lash Paradise ($11.95) has quickly become a fan favorite.
Described as “exactly like” Two Faced’s popular Better Than Sex Mascara ($50), thousands of people have recommended this bargain for everyday use.
In terms of skincare, La Mer has been in the top echelon for years and its Crème de la Mer ($920) has won several awards.
But not everyone can afford to spend so much on cream – which is where Cicaplast Baume B5 from La Roche-Posay ($22.95) comes in.
As shoppers praise the unscented balm’s ability to “completely transform” their skin in less than a week, many have been rushing to get their hands on the budget-friendly purchase.
You can buy more beauty. here.