An Australian business owner on the verge of bankruptcy was left speechless after an influencer quoted almost $100,000 to promote his brand.
The anonymous content creator quoted Prilla Bowen $82,000 for a TikTok that would highlight products from her swimwear brand Prilla Collective.
Ms Bowen has given herself 30 days to prevent her brand from closing for good and has been sharing the challenges of being a small business owner.
He joked that he almost fell out of his ‘damn chair’ when he received the quote after contacting several influencers.
The influencer quoted Prilla Bowen $82,000 for a TikTok that would highlight products from her swimsuit brand (pictured are two different models from a previous photo shoot).
“I knew I was going to take my photo with the latter, but I felt very uncomfortable saying I had a small budget, so I just said ‘yeah, send me your prices,'” she said.
‘No hate, I know this is people’s jobs, but I didn’t realize how much money influencers make.
“I’m not going to do that in my own swimsuit business let alone give it to an influencer, I’m out of my league here.”
The influencer quoted Ms Bowen $53,180 for an Instagram post, $60,000 for an Instagram reel and $33,490 for a five-frame Instagram story.
A TikTok video highlighting the brand would cost $83,580, while a post that didn’t highlight the swimsuits would cost $48,630.
Bowen approached two other influencers hoping they would be less expensive, but couldn’t afford their fees.
Ms Bowen (pictured) joked that she almost fell off her ‘bloody chair’ when she received the quote.
The first creator has 210,000 followers and charged $4,500 for an Instagram post, $6,500 for a reel, and $1,000 for a five-frame story post.
The second, which has 86,000 followers, is listed between $1,300 and $3,000, depending on which social media app the content was posted on.
The swimsuit brand’s products cost between $55 and $130.
Australians were quick to share their thoughts with many criticizing the astronomical prices.
“I need to get out of nursing and become an influencer lol,” one woman wrote.
‘My God, it’s so hectic, isn’t it! “It’s unrealistic for small businesses,” a second shared.
‘Who has the money??!!!’ a third commented.
