A stylish $15 bag has been flying off the shelves at Kmart after shoppers noticed a strong resemblance to a high-end designer bag that costs nearly $10,000.
The Shimmer Bag ($15) has a unique curvaceous base and sparkly details all around, including along the crossbody strap.
Kmart’s affordable product looks similar to Spanish fashion house Balenciaga’s famous Hourglass XS bag ($9,900).
While the luxury bag is suede calfskin and studded with rhinestones, Kmart’s version is a close enough dupe to make anyone look twice.
Hundreds of shoppers shared their love for the budget brand online.
“I went to Kmart to buy an umbrella and spent $200,” one said. “Kmart is ruining me.”
“I’m in love with Kmart bags,” wrote another.
A third said: “I love crossbody bags.”
A stylish $15 bag has been flying off the shelves at Kmart Australia after shoppers noticed a strong resemblance to a high-end designer bag costing almost $10,000.
Many moms are also choosing the Kmart bag for their daughters, who are obsessed with the high-end version after seeing the bags go viral on social media.
Fashion trends can change in the blink of an eye, and shoppers have struggled to keep up with the latest purchases in the wake of the cost of living crisis.
Kmart surprised shoppers with a $40 version of a $4,000 designer trench coat — and it goes with everything.
Another popular dupe is the retailer’s $12 bag that looks exactly like a $900 Chloe design that’s sold out everywhere.
Australian buyers are also “obsessed” with the Canvas Bucket Bag ($18) and many say it “looks like” the Balloon Bag from Spanish fashion brand Loewe ($3,990).
Both bags have an off-white canvas base and brown leather straps and details.
Shoppers are “obsessed” with the Canvas Bucket Bag ($18), with many saying it “looks like” Spanish fashion brand Loewe’s Balloon Bag ($3,990).
Shoppers have shared rave reviews about the bag online.
“I actually prefer the Kmart one,” said one woman, while another added, “The Kmart version seems the best.”
Hundreds of shoppers have shared their shock online at the hoax.
“Beautiful… that’s accurate,” said one.
“Kmart sent me broke this year,” one avid shopper joked.
‘Oh my god, I’m going this weekend!’ said another.