Kim Kardashian has chosen one of her sister Kendall Jenner’s friends for her new SKIMS campaign.
The beauty is also a long-time friend of Hailey and Justin Bieber.
On Monday it was announced Pop star Tate McRae is the face of the winter line and holiday store.
“We wanted this year’s holiday store to be bold and exciting,” said Kardashian, co-founder and creative director of SKIMS, in a statement shared with DailyMail.com.
‘Tate McRae fit in perfectly. She is captivating, beautiful and truly of the moment. “She looks incredible in every shot and her confident and playful spirit really brings the new collection to life.”
Kim Kardashian has chosen one of her sister Kendall Jenner’s friends for her new SKIMS campaign. The beauty is also a long-time friend of Hailey and Justin Bieber.
It was announced Monday that pop star Tate McRae is the face of the winter line and holiday store. “We wanted this year’s holiday store to be bold and exciting,” said Kardashian, co-founder and creative director of SKIMS, in a statement shared with DailyMail.com.
Tate also said she was willing to take the job.
“I love the holidays and SKIMS always finds the perfect pieces for every occasion,” McRae said in a statement shared with DailyMail.com.
‘This year’s Christmas collection is incredible! It has such a cute combination of comfortable and romantic styles. “I felt amazing in everything and I can’t wait to wear it all season long.”
She wore a SKIMS cropped Pointelle sweater set, a stretch lace teddy, and faux fur boots.
McRae is on her Think Later world tour.
There are over 150 limited edition styles in the SKIMS Holiday Shop.
‘Explore reimagined classics from beloved collections like Cotton and Cozy, sensual intimates like those seen at Tate McRae, luxury loungewear and cozy matching sets. It’s the ultimate destination for gift giving (and a little self-indulgence) this season!’ the press release said.
Co-founded in 2019 by Kim Kardashian and Jens Grede, SKIMS is creating “the next generation of women’s underwear, underwear and shapewear and setting new standards by providing solutions for everyone.”
McRae has earned over 11.3 billion career streams and multiple #1 Top 40 hits. She has received countless accolades, including Artist of the Year at the 2024 JUNO Awards, nominations for three MTV VMAs, two Billboard Music Awards, several People’s Choice Awards and iHeartRadio Music Awards, among others.
She has appeared on Variety’s 2022 Power of Young Hollywood list, Billboard’s 21 Under 21 list for four consecutive years along with Forbes’ 2021 30 Under 30 list, where she was the youngest musician on the list.
‘Tate McRae fit in perfectly. She is captivating, beautiful and truly of the moment. She looks incredible in every shot and her confident and playful spirit really brings the new collection to life.
Tate’s 4x Platinum RIAA number one single ‘you break me first’ has amassed over 2.2 billion streams since its release in 2020. She has collaborated with several artists including Regard and Troye Sivan on her number one dance hit one ‘You’, along with Khalid on his song ‘working’, ’10:35′ by Tiësto and Jeremy Zucker on his viral single ‘that way’. Their 2022 debut album, I Used to Think I Might Fly, landed at No. 1 on Spotify’s Global Debut Albums Chart and charted in the Top 10 in several countries upon release. Featuring its Platinum-certified single ‘she’s all i want be’, the stunning album received praise from artists such as Billboard, who said: ‘…Tate McRae rockets to stardom with her long-awaited debut album,’ while GRAMMY.com stated: ‘…each track “Shows that McRae is ready to be one of the rawest and most real superstars of her generation.”
Last year, the Calgary native released her highly anticipated sophomore album THINK LATER, catapulting Tate to pop stardom. It debuted at No. 4 on the Billboard album chart and has earned more than 3.6 billion streams worldwide. Full of pop appeal and infectious headlines, the album features her 3x Platinum-certified single ‘greedy’ which earned her the #1 star on the Billboard Global 200 chart, Global Excl. US chart, Spotify global chart and peaked at #1 on Top 40 radio. The Los Angeles Times declared that she is “…poised for pop stardom,” while Vogue declared that she is “conquering the world.”
His versatility as a performer has captivated audiences around the world. Whether she’s delivering a powerful vocal performance or executing high-energy choreography, Tate brings a unique blend of artistry and authenticity to every stage.