Kamala Harris’ campaign is launching its own Twitch channel where it will stream the vice president’s acceptance speech on Thursday.
The Twitch channel is part of the campaign’s broader strategy to engage young and hard-to-reach voters online. The account, which is under the username “Kamala Harris”, joins the campaign’s suite of social and streaming accounts, including Facebook, Instagram, TikTok, X and YouTube.
“The vice president’s speech tonight will be one of the biggest moments of the entire campaign so far, and we’re making sure to bring her live to voters wherever they are, including on Twitch,” Harris spokesperson Seth Schuster told WIRED in a statement. “Our job as a campaign is to cut through a historically personalized media landscape, bringing the vice president and her vision for the future directly to the hardest-to-reach voters and those who will decide this election.”
The Harris-Walz campaign has invested heavily in the digital realm, hiring more than 175 staffers to organize, create content, run digital advertising and raise money. In the week after Harris jumped to the top of the Democratic ticket, the TikTok account KamalaHQ, which had been rebranded as KamalaHQ, grew its follower count fivefold, and its Harris-focused content received 232 million views and 33 million likes.
There are also 200 creators who have been accredited to cover this week’s Democratic National Convention. It’s the first time that independent creators have been allowed access to the Democratic National Convention and have been given the opportunity to interview politicians and party leaders such as Democratic National Convention Chair Jaime Harrison.
Harris’ campaign is not the first to join Twitch. The campaigns of Joe Biden and Donald Trump also joined Twitch in 2020. Trump’s account was suspended following the January 6 attack on the Capitol and It was just reestablished this summerWhen the Biden channel launched, Biden’s team broadcast a live stream from the back of a train that the now-president was riding on while playing lo-fi beats reminiscent of 24-hour relaxing music streaming.
