The Aldi supermarket chain is known for its good quality and heavily discounted products, but the hypermarket is also known for another unique quality.
Aldi lovers come from all over to get close to the German-born discount grocer, and many shoppers cross state lines and travel for hours to take advantage of the deals Aldi has to offer.
In addition to shelves of pantry items, refrigerators of produce, and freezers filled with other products, Aldi has an aisle in the middle of the store that features random items that usually have no relation to the foods on sale.
Shoppers have dubbed the random selection “the aisle of shame” as Aldi fans find the shelves of cheap items irresistible.
“If you’re new to Aldi, you need to know the Aldi Finds aisle,” one enthusiastic shopper shared on TikTok.
The Aldi supermarket chain is known for its good quality products at deep discounts, but the hypermarket is also known for another unique quality.
In addition to shelves of pantry items, refrigerators of produce, and freezers filled with other products, Aldi has an aisle in the middle of the store that features random items that usually have no relation to the groceries on sale.
Shoppers have dubbed the random selection “the aisle of shame” as Aldi fans find the shelves of cheap items irresistible.
“The Aldi Finds aisle is right in the middle of the store and you never know what you’ll find,” the TikToker explained.
Seasonal items and kitchen utensils are some of the things appearing on shelves, as well as toys, home decor, and “pretty much anything you can think of,” according to Kelsey Rank on TikTok.
Rank filmed the aisle in early January, when Aldi was capitalizing on its New Year’s resolutions by offering exercise equipment, planners and meal prep supplies.
She shared that her favorite items from the aisle of shame are pet supplies and Aldi three-wick candles, which are only $5.
“You let the search aisle at Aldi tell you what you need,” he said.
Aldi has gained a cult following, and people on social media love to share and see their purchases and vlog about their shopping excursions.
When an item found in the aisle of shame goes viral online, shoppers flock to their nearest Aldi to get their hands on the product, before it sells out and is never sold again.
The varied mix of items is replaced weekly, usually on Wednesdays, and the company told CNN: “Fans love our ALDI Finds aisle because it takes the average grocery trip from errand to adventure.”
Caitlyn Pratt is an Aldi super fan. She says, “In the south, we call it the ‘shit aisle,’ because on unnecessary things, I probably spend like $150 at Aldi every time I go there,” Pratt said. cnn.
Their purchases range from outdoor rugs, garden games, flower pots, lanterns, candles, kitchen utensils, pillows, pet beds to pet clothing.
‘When my friends come to my house they don’t even ask me where I have some new things anymore. They know it’s Aldi,” Pratt says.
There’s even an entire Facebook group for members of the Aldi community to share their weird and wonderful finds.
Recent posts include Bridgeton-themed coffee creamers, a pet hoodie that says “ALDI,” a cat bed in a camper, and an entire pizza oven.
Aldi lovers come from all over to get close to the German-born discounter, and many shoppers cross state lines and travel for hours to take advantage of the deals Aldi has to offer.
One shopper showed off her new earrings, picked up in the aisle of shame, which are dangling little tequila bottles dazzling with tiny limes.
Aldi is quickly becoming a fierce competitor to other big chains, such as Walmart, Costco and Target.
The supermarket has taken over small towns and big cities with its simple marketing and low prices.
Selling unique, affordable limited edition items is a great way to build a base of customers who want to come back to see what will be in store each week, and the cult following Aldi has garnered demonstrates just how successful the store has been.