The Kyle And Jackie O Show’s debut in Melbourne is off to a shaky start.
Share of breakfast show KIIS FM has fallen 0.5 points in the latest Victorian radio ratings survey, falling from 6.4 to 5.9 per cent.
However, the results do not show the full picture, as Kyle And Jackie O Show launched in Melbourne on April 29, meaning its audience is considered for three weeks of the 11-week survey period.
KIIS FM bosses remain optimistic about the future of Kyle and Jackie O’s Victorian expansion.
“It’s still too early to get a real sense of the impact of The Kyle & Jackie O Show in Melbourne, given they were only on air for three of the 10 weeks surveyed,” said Duncan Campbell, head of KIIS parent company ARN . The Daily Telegraph.
The Kyle And Jackie O Show’s debut in Melbourne is off to a shaky start, following the latest ratings poll in Victoria. (Pictured: Kyle Sandilands and Jackie ‘O’ Henderson)
“We look forward to seeing its full impact in upcoming surveys.”
Meanwhile, rival breakfast show Nova’s Jase and Lauren, who were axed at the end of 2023 to make way for Kyle and Jackie O, increased their market share by 0.4 points to 8.7.
Fox’s Fifi, Fev and Nick have claimed their 12th consecutive win as Melbourne’s most listened to breakfast show.
However, the results do not show the full picture, as Kyle And Jackie O Show launched in Melbourne on April 29, meaning its audience is considered for three weeks of the 11-week survey period.
In the latest Sydney FM ratings poll, The Kyle And Jackie O Show is back in first place, having previously won the Sydney FM breakfast radio war for 40 polls in a row..
This time the show suffered a slight drop in viewership, falling 1.4 points to a market share of 14.7 percent.
On April 29, Kyle and Jackie O brought their breakfast radio to Melbourne in a massive multi-million dollar expansion deal.
Meanwhile, rival breakfast show Nova’s Jase and Lauren, who were axed at the end of 2023 to make way for Kyle and Jackie O, increased their market share by 0.4 points to 8.7. (Pictured: Jason Hawkins and Lauren Phillips)
The move saw Jason ‘Jase’ Hawkins and Lauren Phillips’ breakfast show come under fire.
The unapologetic Sandilands recently said he felt indifferent to his competitors being eliminated, as it ultimately came down to who attracted the most listeners.
‘No, I do not care. That’s why we chose Melbourne and thought, “We’ve given Jase and Lauren a good chance at KIIS FM, it can’t get above fourth place in the radio ratings so we’ll take it,” he said. news.com.au.
He added that The Kyle and Jackie O Show moved to Melbourne because there was a “troubled market” and it was thought his show could help win back listeners.
However, Kyle’s co-host Jackie ‘O’ Henderson took a different approach, adding that while she didn’t like competitors being eliminated, it was unfortunately the reality of the business.
“No one ever wants to fire someone from their job. I wouldn’t want that to happen to me. It’s a double-edged sword, it really is,” she stated.
Fox’s Fifi, Fev and Nick have claimed their 12th consecutive win as Melbourne’s most listened to breakfast show. (Pictured: Nick Cody, Fifi Box, Brendan Fevola)
