For example, I searched for “Google OpenAI competitive insights” and saw a TechCrunch Article at the top of Google News. Below were articles from The Atlantic and Bloomberg Comparing rival companies’ approaches to AI development. But then, the fourth article that came up in that search, located just below these more reputable websites, was another Syrus #Blog article that largely copied the TechCrunch article that was in the top position.
As reported by 404 Media in JanuaryAt the beginning of the year, AI-powered articles appeared multiple times in Google News results for basic queries. Two months later, Google announced significant changes to its algorithm and new spam policies, in an attempt to improve search results. And in late April, Google shared that major tweaks to remove useless results from its search engine ranking system had been finalized. “As of April 19, we completed the rollout of these changes. You will now see 45 percent less low-quality, unoriginal content in search results compared to the 40 percent improvement we expected from this work,” wrote Elizabeth Tucker, director of product management at Google, in an article published in Forbes magazine. blog entry.
Despite the changes, AI-powered spam content remains a persistent and frequent problem on Google News.
“This is a really rampant problem on Google right now, and it’s hard to answer specifically why it’s happening,” says Lily Ray, senior director of search engine optimization at the marketing agency. Amsivo“Some clients have told us, ‘Hey, they took our article and re-edited it with AI. It looks exactly like what we wrote in our original content, but it’s like an AI-rewritten version with a bunch of jargon.’”
At first glance, it was clear to me that some of the images for Syrus’ blogs were AI-generated based on the drooping eyes and other warped physical features in the illustrations — telltale signs that the AI is attempting to depict the human body.
Now, was the text of our article rewritten using artificial intelligence? I contacted the person behind the blog to find out more about how they did it and received confirmation via email that the blog was created by an Italian marketing agency. They claim to have used an AI tool as part of the writing process. “Regarding your concerns about plagiarism, we can assure you that our content creation process involves AI tools that analyse and synthesize information from various sources, always respecting intellectual property,” writes someone using the name Daniele Syrus via email.
They point to the single hyperlink at the end of the excerpted article as sufficient attribution. While it is better than nothing, a link that does not even mention the publication by name is not proper attribution. defense against plagiarismThe person also claims that the goal of the website is not to receive clicks from Google’s search engine, but to test artificial intelligence algorithms in multiple languages.
When asked for a response via email, Google declined to comment on Syrus. “We don’t comment on specific websites, but our Updated spam policies “We prohibit the creation of unoriginal, low-value content at scale in order to rank well on Google,” said Google spokeswoman Meghann Farnsworth. “We take action against sites around the world that don’t follow our policies.” (Farnsworth is a former WIRED employee.)