Mary Kate and Ashley Olsen’s famous fashion house, The Row, has launched a new plastic jelly-style shoe, and it’ll only set you back $890.
The new Mara flat shoe, which is made entirely of polyvinyl chloride, a synthetic plastic polymer, features an open woven pattern throughout, leaving some parts of the skin exposed.
They appeared as part of the brand’s Pre-Fall 2024 collection and include a corkscrew-shaped insole.
And, moving away from the brand’s typical “calm luxury” and understated designs, the nearly $900 apartment also comes in four colors, including a deep red and light ocean blue.
Famed fashion house The Row has unveiled its new Mara flat, a jelly-shaped slip-on shoe that retails for $890.
The brand, known for its “quiet luxury” aesthetic, was created by Mary Kate and Ashley Olsen.
Fashion has already included the shoe in its roundup of the best jelly sandals to wear this summer, while its British counterpart named it as one of the fashion innovations that they have loved.
In recent years, jelly shoes have seen a resurgence, with A-list actress Jennifer Lawrence even sporting a bright pink pair while in New York City two years ago, and Emma Roberts wearing a similar shoe at Coachella 2023.
Taylor Swift even I was wearing a hot pink pair. in some of his promotional photos for his 1989 album.
But if you want to join the trend and add a pair of these quirky slip-ons from The Row to your wardrobe, you’ll have to get in line.
The Mara apartment is currently sold out on The Row’s website; It is only available by registering on the waitlist.
And, at retailer Neiman Marcus, they are available for pre-order and will ship in late August.
But some fashion fans still aren’t sold on the shoe.
This week, Row Archive Instagram account @maisontherow She posted some photos of the flats on her feed and asked her followers what they thought of them.
The fun shoes come in a variety of different colors, such as red, pink, and blue, which differs from the brand’s normal aesthetic.
Vogue has already included the shoe in its roundup of the best jelly sandals to wear this summer, while its British counterpart named it one of the fashion trends they’ve loved.
In recent years, rubber shoes have made a resurgence, with Taylor Swift even wearing a hot pink pair in some of her promotional photos for her 1989 album.
During Coachella 2023, Emma Roberts wore a pair of pink jelly shoes, but not from The Row
Some were completely horrified, while others complained about the high price.
Another agreed: “The idea is that I wish I could afford it.”
“I’m not sure how they’ll wear on a humid summer day…” someone else chimed in.
One user joked: “I had them when I was four.”
“Terrible,” another Instagram user wrote.
Some even compared the look of the shoe to that of Melissa Jelly Shoes, which was the original manufacturer of the nostalgic jelly shoe.
The brand was founded in 1979 and later became very popular in the 80s.
Some even compared the look of the shoe to that of Melissa Jelly Shoes, which was the original manufacturer of the nostalgic jelly shoe.
However, not everyone is a fan of the new shoe, with some complaining about its high price.
Their shoes, however, only sell for around $70, apparently giving the same look for much less.
But it seems that The Row is not the only fashion brand taking advantage of this trend.
Other brands, such as fast fashion house Mango, as well as designers Valentino and even Hermes Now they’re putting their own spin on plastic shoes.
So if you’re thinking about taking the plunge, now might be the time to get your jelly shoes, before they sell out for summer.