Digital marketing company Mission Group considers £32.3m bigger takeover bid from Brave Bison

Digital marketing firm Mission Group has said it is considering a £32.3m-plus acquisition strategy by a rival.

Brave Bison, owner of the Social Chain agency founded by Dragons’ Den star Steven Bartlett, said on Monday it had tabled a potential increased offer worth around 35.1 pence per Mission share on May 25 after that his first proposal was rejected.

It is an increase on Brave Bison’s potential initial share offering, which was worth around 29p per share, valuing rival Aim-listed Mission Group at around £27m.

But Mission Group said the latest trend toward acquisitions could still be inadequate.

Brave Bison has until June 9 to make a firm offer for Mission Group or walk away. Mission Group shares soared 14.3 percent and Brave Bison shares were unchanged.