Celebrity Big Brother presenter AJ Odudu looked incredible as she attended a launch dinner for HURR Flex, the UK’s next best fashion rental platform.
The TV presenter, 36, looked nothing short of sensational as she showed off her long legs in a rented floral mini dress from designer label Sau Lee at the event held at Clapham’s Studio Voltaire.
The stunning ensemble featured an elegant floral print all over and a cutout design at the waist and bust.
AJ added inches to her figure in a pair of black strappy heels and further accessorized the look with some gold hoops.
She styled her locks for the lavish dinner and accessorized with a flawless makeup palette.
Celebrity Big Brother presenter AJ Odudu turned heads on Wednesday when she attended a HURR Flex launch dinner in Clapham wearing a daring cut-out minidress.
The TV presenter, 36, looked nothing short of sensational as she put on a leggy display in a rented floral mini dress from designer label Sau Lee alongside HURR founder and CEO Victoria Prew.
HURR founder and CEO Victoria Prew, who was featured on Forbes 30 Under 30, stunned in a long orange dress that featured bell sleeves.
She added inches to her frame in a pair of strappy gold heels and styled her brunette locks in loose waves.
HURR COO Lauren Roberts looked gorgeous in a long white skirt which she paired with an oversized black sweater.
Surfer Lindsey Holland also made a dramatic entrance, putting on a leggy display in a chic baby pink minidress.
HURR, the global home of circular fashion, launched HURR Flex on May 8 and the new two-tier credit system allows users to rent their wardrobe more flexibly to elevate everyday style.
Co-founder and CEO Victoria said in a press release: ‘HURR is moving into the elevated everyday market and changing consumer behaviors as they go.
‘Customers don’t want more monthly subscriptions in a cost of living crisis: they want total flexibility in their wardrobe.
‘Rent a statement coat for 30 days, rent a ski look from the current season, a holiday wardrobe for 8 days. Or three jumpers for two weeks. That’s what HURR Flex unlocks.’
AJ’s stunning ensemble featured an elegant floral print all over and a cutout design at the waist and bust.
Meanwhile, HURR founder and CEO Victoria Prew (right), who was featured on Forbes 30 Under 30, stunned in a long orange dress and HURR COO Lauren Roberts (left) sported a chic look with a long white skirt.
Lindsey Holland also made a dramatic entrance and put on a leggy display in an elegant baby pink minidress with a daring neckline.
With the two-tier credit system, customers will have the option to spend £99 and unlock £170 of credit or spend £125 and unlock £225 of credit.
Additionally, AJ will join Vernon Kay to host a new ITV show under the working title M&S: Dress The Nation.
In the series, Vernon, 49, and AJ will host a show in which 10 candidates will compete to secure a highly sought-after position working alongside some of the industry’s top designers.
Throughout the hiring process, the 10 candidates will be presented with a series of briefs that will assess their design, problem-solving, commerciality and collaboration skills.
Each week, a panel of judges, made up of senior M&S leaders and a rotation of guest celebrities and designers, will select which candidates progress to the next round and get one step closer to being crowned winners.
The winner of the series will be offered an in-house junior designer role at M&S which will be developed based on their skills and experience.
The winner of the series will be offered an in-house junior designer role at M&S which will be developed based on their skills and experience.
HURR hosted a lavish dinner at Crispin in London to celebrate the launch of HURR Flex, its new two-tier credit system that allows users to rent their wardrobe more flexibly to enhance everyday style.
