A music promoter has revealed the reason why he believes Splendor In The Grass was cancelled.
Danny Grant shared a TikTok video explaining that the music festival’s iconic acts were too “diverse.”
“They’ve had a nightmare for three years and they were trying to branch out too much,” the promoter, who runs the Hello Sunshine Festival, said in the video.
“They went from Kylie Minogue to (American rapper) Future and were probably targeting crowds who didn’t want to see each other.”
And he added: “I don’t think there was much crossover. It did the opposite of what they expected.”
Australian rapper Illy also weighed in, saying the problem is “more cultural than the cost of living,” as people aren’t going to pay money to see acts they don’t care about.
“Australian music CULTURE is broken,” he wrote on X.
“Yes, Falls, Groovin and now Splendor (not to mention the countless smaller ones) go under, but Pink just did 20 stadium shows, Taylor Swift did over 600,000 tix, Fred again over 100,000 in one day… they’re both, but it’s more cultural than the cost of living.’
Illy also claimed that Australian music has “suddenly gotten worse” as people don’t spend “money to go see acts they don’t want to”.
tiktok user sarahhl0uise He also stated that Australians are not going to pay to go see local artists.
‘The line-ups are fucking shit. “Nobody wants to spend $200 to go see an all-Australian bill with no international acts, and if there are international acts, they’re not as exciting,” he said.
‘People are tired of seeing the same Australian artists over and over again. Give us some variety, there is no variety anymore and attract international artists.’
A music promoter has revealed the real reason Australian festivals are being canceled after Splendor In The Grass became the latest music event to drop. Pictured: Kylie Minogue, who was scheduled to headline the event.
Kylie Minogue was scheduled to headline Splendor In The Grass, but organizers confirmed on Wednesday they had to cancel the 2024 festival.
It is the latest in a long line of Australian music festivals to be scrapped, after Groovin the Moo was forced to cancel just two months before it was due to start.
Following the shocking news, Dance Monkey singer Tones and I took to his Instagram Stories to issue a dire warning about the future of music festivals in Australia.
He urged fans to support local artists and events, as well as big global names, and warned Australia will have “no festivals left” amid the cancellations.
She said: ‘Splendour in the Grass 2024 has been canceled and it’s quite sad because we also lost Groovin the Moo and Falls Festival in recent years and we don’t know if it will be back.’
“I think it’s more important now than ever to buy tickets to your favorite bands, go to live shows, go to festivals, even if you love the vibe, because these kids aren’t coming back; some of these festivals can’t come back.” and they need that support.
“I understand that everyone gets really excited when foreign artists come, and that’s really exciting, but soon we won’t have any festivals left, which will not only discourage foreign artists from coming, but it’s really going to hinder the promising music scene. Australian live music.
“If you can, do your best to support local artists and festivals in your own country.”
Tones and I previously performed at Splendor in the Grass in 2019, when he rose to global fame with his smash hit Dance Monkey.
TikTok user DannyRants shared a video explaining that the iconic music festival was trying to “diversify too much.”
Organizers confirmed on Wednesday that this year’s festival, due to take place July 19-21 at North Byron Parklands, had been cancelled.
Organizers confirmed on Wednesday that this year’s festival, due to take place July 19-21 at North Byron Parklands, had been cancelled.
They confirmed that ticket holders will be refunded and said the three-day music event will “work hard to return” in the coming years as its future remains uncertain.
A statement read: “It is with great regret that we announce the cancellation of Splendor in the Grass 2024, originally scheduled for Friday 19 July to Sunday 21 July at Ngarindjin/North Byron Parklands.
‘We know there were a lot of fans excited about this year’s lineup and all the big artists were planning to join us, but due to unexpected events we will be taking the year off. Moshtix will automatically refund ticket holders.
“We thank you for your understanding and we will work hard to return in the coming years.”
Australian rapper Illy also stated that the problem is “more cultural than the cost of living”, as people are not going to pay money to see acts they are not interested in.
Since its inception in 2001, Splendor in the Grass has been held in various venues across New South Wales and Queensland.
At the height of its popularity, the festival attracted 50,000 revelers over the three days.
In January, ValleyWays, a music festival featuring some of Australia’s biggest bands, was canceled just weeks before it was scheduled to take place.
ValleyWays was preparing to welcome revelers to Onslow Oval in Camden, south-west Sydney, on February 17, until it was announced it would not go ahead.
The festival was created in 2022 by Hottest 100 winners The Rubens in association with TEG MJR, a touring and events company who will tour with Hans Zimmer across Australia.
In the same month, Tent Pole Music Festival canceled its event just weeks before its start with organizers blaming the “impossible” economic climate.