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Natwest sale: M&C Saatchi tasked with attracting ‘new generation of investors’
Ministers have asked the advertising agency behind Margaret Thatcher’s ‘Labor Party Doesn’t Work’ campaign of the 1970s to drum up support for the sale of NatWest shares this summer.
M&C Saatchi has been tasked with attracting a “new generation of investors” and will announce the sale together with market research company Walnut Unlimited.
A government spokesman said yesterday: “We have brought in M&C Saatchi and Walnut Unlimited because of their extensive experience.”
Chancellor Jeremy Hunt said in November that he aims to sell more of taxpayers’ 33 per cent stake in NatWest.
The lender (then RBS) received a £45bn bailout in 2008, leaving the Government with an 80 per cent stake which has been gradually reduced.