The staggering amount Snoop Dogg is being paid to broadcast with NBC at the Olympics has been leaked in reports.
Snoop has been popping up all over the Olympics: we’ve seen him in full equestrian gear at dressage, getting a swimming lesson from Michael Phelps, and acting as a rugby analyst, among other activities.
The ‘Gin & Juice’ hitmaker has been supporting Team USA and has a deal with NBC to provide content and commentary during the Games.
NBC says it had 35.4 million viewers on the central Sunday, more than double the number on the equivalent day during the Tokyo Olympics, and that Snoop proved a hit with fans.
Now, two reports have given an insight into his staggering earnings, which would be the envy of any sports star.
Snoop Dogg is reportedly being rewarded handsomely for his appearances at the Olympics
The rapper has a giant deal with NBC as he teams up with them to commentate and create content.
Snoop Dogg posed in front of the Eiffel Tower to announce his partnership with NBC for the 2024 Summer Olympics
Henry McNamaraone of Forbes’ most influential young businessmen in the world, claimed he heard from an NBC executive that Snoop gets paid £393,000 ($500,000) a day, plus expenses, just in case that wasn’t enough.
Meanwhile, the German media Image An NBC employee reportedly told her she could earn up to £11.78m ($15m) at the Games, with a TV ratings bonus in her contract.
It is a huge leap of faith by NBC, which in 2014 secured a £4.5bn broadcast deal until 2032 with the International Olympic Committee.
That said, Snoop isn’t entirely new to the game. Three years ago in Tokyo, he and comedian Kevin Hart offered streaming commentary on Peacock.
Its Olympic coverage generated “tens of millions of views” for NBC in 2021, said the network’s executive producer and president of Olympic production, Molly Solomon.
“That performance alone has earned Snoop a job as our Special Correspondent in Paris. We don’t know what the heck is going to happen each day, but we do know he’ll bring his unique perspective to our revamped primetime Olympic program,” Solomon said.
It has already been the center of many viral moments.
The music icon had a surprising reaction to Simone Biles’ women’s gymnastics qualifying performance.
One report claims he earns almost £400,000 a day, while Bild claims he could pocket up to £11.78m in total from bonuses.
Snoop received a swimming lesson from Michael Phelps in a hilarious segment on NBC
Snoop Dogg made a fun appearance as a rugby analyst for NBC after France’s sevens victory
Last Wednesday afternoon the rapper took time out to attend the beach volleyball competition.
Kevin Hart and Snoop Dogg on set as Tokyo 2021 commentators in their Peacock series
Snoop had a surprising reaction to Simone Biles’ women’s gymnastics qualification performance, lifting his sunglasses to reveal a wide-eyed look.
Snoop Dogg carried the Olympic torch in Paris ahead of the opening ceremony on Friday, as people joked that he looked like a joint.
Under his American flag jacket, Snoop Dogg wore a T-shirt with gymnastics legend Simone Biles’ face printed on it.
Snoop Dogg was in awe of Biles’ performance and a hilarious image captured him lifting his sunglasses to reveal a wide-eyed look.
He also participated as one of the Olympic torch bearers in a short race around the Stade de France.
But onlookers watching Snoop (real name Calvin Cordozar Broadus Jr) immediately thought of something more associated with the rapper as he burned at one end: a billowing cannabis joint.
This sparked a wave of memes on social media as pranksters manipulated images to change the torch into an oversized joint, while one cartoonist even drew Snoop taking a hit from the torch.
On Monday, he performed onstage, including songs like “Drop it Like It’s Hot,” in front of the U.S. basketball teams and several celebrities in “A Celebration of Olympic Basketball.”
To commemorate the 50th anniversary of the US basketball team, figures such as LeBron James, Steph Curry, Kevin Durant and Carmelo Anthony were present.