Buffalo Wild Wings has announced an all-you-can-eat wing deal, while also poking fun at Red Lobster.
The Atlanta-based chain announced a new promotion in a social media post, which also appeared to take aim at Red Lobster, which filed for bankruptcy earlier this month.
Buffalo Wild Wings, with 1,300 locations, posted a photo advertising free service of boneless wings and fries to customers on Mondays and Wednesdays for $19.99.
The caption read: “Please don’t ruin us.”
The seafood chain offered a similar $20 endless shrimp promotion, which bosses now blame for their mounting losses.
The Atlanta-based chain announced a new promotion in a social media post, which also appeared to take aim at Red Lobster.
Posting the offer poster above on Instagram, she added a cheeky comment.
Red Lobster filed for bankruptcy protection earlier this month after announcing last week that it would close nearly 100 restaurants in 27 states.
The company has blamed the never-ending shrimp deal, which had been maintained once a year until it became permanent in 2023.
While the promotion brought more customers to restaurants, it resulted in millions of dollars in losses because it was simply too cheap.
Seafood lovers devouring shrimp plates was the key reason why Red Lobster majority owner Thai Union lost $11 million in just three months after the deal became permanent in June 2023.
Ludovic Garnier, chief financial officer of Thai Union, said: “We knew the price was cheap, but the idea was to attract more traffic to the restaurants.”
“So we wanted to increase our traffic and it didn’t work.”
The seafood restaurant chain said in a court filing late Sunday that it has more than 100,000 creditors and estimated assets of between $1 billion and $10 billion.
The bankruptcy petition is signed by CEO Jonathan Tibus, a corporate restructuring specialist who took Red Lobster’s top job in March.
Buffalo Wild Wings Announced All-You-Can-Eat Wing Deal, While Mocking Red Lobster
Red Lobster filed for bankruptcy protection earlier this month after announcing last week that it would close nearly 100 restaurants in 27 states.
Buffalo Wild Wings is taking precautions with its all-you-can-eat offering to avoid falling into the same trap.
According to the company’s social media post, the offer is limited to one person per order and cannot be shared.
Taxes, fees and services will also be an additional charge, it said, and the promotion is not available with other offers. It will run until July 10.
Leftovers also cannot be taken home “to go,” Buffalo Wild Wings said.