Heavy restrictions have been placed on popular purchases of skincare products across Sweden, and now thousands of people are calling for similar rules in Australia.
Young people under 15, dubbed ‘Sephora Kids’ due to their love of TikTok-fueled skincare, have been banned from purchasing products with active ingredients such as retinol, glycolic acid, tripeptides and pre+postbiotics in pharmacies Apotek Hjärtat.
The ban means that children in Sweden will not be able to access trendy products such as Dream Mask, The Glow Serum, The Face Jelly and The Whipp.
“Using advanced skin care that, for example, aims to reduce wrinkles and achieve a more even skin tone, is not something a child needs,” said Annika Svedberg, head of pharmaceuticals at Apotek Hjärtat, when asked. he asked about the costly decision.
And although the pharmaceutical giant is the first to implement a general ban, voices are growing worldwide to prevent Generation Alpha from accessing the products.
The British Association of Dermatologists says that children who use skin care products containing anti-aging ingredients or other powerful actives are at risk of developing permanent skin conditions or allergies.
And Australian skincare experts are backing the move to impose age restrictions on strong skin products.
“Australian regulations need to be re-evaluated because the reality is that Australian children, like in other parts of the world, are highly influenced by social media trends, which come from global sources,” Isabella Loneragan said. yahoo.
Young people under 15, dubbed ‘Sephora Kids’ because of their love of TikTok-fueled skincare, have been banned from purchasing products with strong active ingredients.
The ban means that children in Sweden will not be able to access trendy products such as Dream Mask, The Glow Serum, The Face Jelly and The Whipp.
‘Children are not necessarily able to decipher the dangers of products. They generally want “what’s hot,” but these products can be very harmful to their skin and potentially harmful to their mental and emotional health as well.
But some experts have criticized the decision, saying it is better to educate young people about skin care, not ban it or create fear.
Australian mother Belinda Kurtz has worked in the skincare industry for years, even developing products specifically for young people, and says she lets her daughters experiment with viral products.
She says open communication is key and her daughters talk to her about products they want to try and together they research whether they are appropriate.
Australian mother Belinda Kurtz has worked in the skincare industry for years, even developing products specifically for young people, and says she lets her daughters experiment with viral products.
As a general rule, mothers steer their preteen daughters away from active ingredients like retinol and “any of the acids.”
Speaking to FEMAIL, she admitted that she may be naive to think that other parents intervene or get involved in their children’s decisions.
But she says it’s key.
“Just because something in our range isn’t suitable doesn’t mean everything in the popular range is,” he said.
Then he goes with his children to Mecca or Sephora and accepts samples of the products.
“Most of the time they decide on their own whether they are too heavy or don’t feel good on the skin,” he said.
Education and sampling are key to safety and also help them avoid paying full price for products they may try but no longer use.
‘There’s a lot of fear, people saying it will damage your skin forever. It won’t. The skin can heal,’ she said.
Belinda says her daughters still turn to CeraVe cleaners that can be purchased at Priceline and Chemist Warehouse. They also like QV moisturizers.
The mom also noted that skin care routines should be started early in life, even if they aren’t labeled that way.
Things like sunscreen and a gentle cleanser at night are a great first step.
“We put thick sunscreen on children’s faces and then they don’t take it off at night,” she said.
The mother of two noticed her children’s skin was changing “a lot sooner” than she thought. Daily dirt, oil and sunscreen would build up and clog pores.
“At a young age we should get them used to cleaning their face and then, as they get older, use a light moisturizer,” she said.
‘Skincare is all about trial and error for everyone and what works for you. I don’t think we should put everything in the “bad” category.
Belinda says her daughters still turn to CeraVe cleaners that can be purchased at Priceline and Chemist Warehouse. They also like QV moisturizers.
Kids who want “more unique” products that look more like fashion items but are actually formulated for children’s skin should try “Skin Care for All Types and Little Ones,” the mom said.
“At the end of the day, parents should consider the products their children want, research the ingredients and allow them to try those that don’t have super active ingredients,” she said.
“My kids have tried many viral TikTok products from Drunk Elephant and Glow Recipe with my permission and only after careful ingredient research.”
