- The new option was first discovered by social media consultant Matt Navarra.
- Some users have questioned the test, with one calling it “very unnecessary.”
It is known for its short and sharp content.
But it looks like TikTok is following YouTube’s lead with its latest test.
The video app has confirmed that it is testing the ability for users to upload hour-long videos.
The new option was first discovered by social media consultant Matt Navarra, who posted a screenshot on Threads.
However, many TikTok users are skeptical of the update, with one venting: “I don’t hold up my phone to watch a 60-minute TikTok.” I barely watch the 10 minute videos from start to finish.’
It is known for its short and sharp content. But it looks like TikTok is following YouTube’s lead with its latest test.
The new option was first discovered by social media consultant Matt Navarra, who posted a screenshot on Threads.
Currently, most TikTok users can post videos of up to two different lengths.
Those created in the application itself can last up to one minute, while those uploaded can last up to three minutes.
Navarra took to Threads to announce the new test, writing, “TikTok is now testing 60 MINUTE video uploads.”
Meanwhile, the screenshot of the feature reads: ‘Upload videos up to 60 minutes long!
“Make sure your app is up to date, then try uploading it from your app or desktop to tiktok.com.”
speaking to TechCrunchTikTok confirmed that it is testing this long-form video option.
The feature is available to a “limited group of users in select markets,” although further details are still unclear at this time.
Many TikTok users are skeptical of the update, with one venting: “I don’t hold up my phone to watch a 60-minute TikTok.” I barely watch the 10 minute videos from start to finish.’
In response to Navarra’s posts, many users have asked why TikTok is testing this option, with one calling it “so unnecessary.”
Longer-form videos could help attract creators who would normally post their content on YouTube, such as makeup gurus or budding chefs.
It could also allow full episodes of TV shows to be hosted on TikTok, according to TechCrunch.
The site notes that last year, Peacock made the first episode of ‘Killing It’ available for free on TikTok, albeit divided into five parts.
“If TikTok rolls out the 60-minute video upload limit, networks would no longer have to split an episode into multiple parts,” TechCrunch said.
In response to Navarra’s posts, many users have asked why TikTok is testing this option, with one calling it “so unnecessary.”
Another added: ‘It would have to be something SO captivating to be able to see it all!’
And one joked: ‘This is just [YouTube] at this point hahaha.’