Pumpkin spice’s reign as fall’s favorite flavor may be coming to an end, according to new research.
A survey conducted by Talker Research On behalf of Post Honey Bunches of Oats has revealed that Americans are craving more diverse fall flavors.
The study found that 58 percent of respondents believe there are better and lesser-loved flavors during the fall season.
On top of that, 45 percent admitted to feeling fatigued by the ubiquitous pumpkin spice offerings.
Pumpkin spice’s reign as the classic fall flavor may be coming to an end, according to new research
A survey conducted by Talker Research on behalf of Post Honey Bunches of Oats has revealed that Americans are craving more diverse fall flavors.
Cinnamon has become the new favorite, with 39 percent of respondents ranking it as their favorite fall flavor.
Cinnamon has become the new favorite, with 39 percent of respondents ranking it as their favorite fall flavor.
Salted caramel and caramel apple followed closely behind (at 37 and 36 percent, respectively), while pumpkin spice fell to fourth place with 32 percent of the vote.
Fifth place was a tie between maple and s’mores (both at 28 percent), followed by walnut (26 percent) and toasted marshmallow (24 percent).
At the bottom of the list are sweet potatoes, with 20 percent, and blueberries, with 19 percent.
Erin Crawford, senior brand manager at Post Honey Bunches of Oats, said the results show that most millennials are fed up with pumpkin spice.
“The results revealed that 52 percent of millennials are tired of pumpkin spice, and another 60 percent agree there are better flavors,” Crawford said.
‘Whether you’ve enjoyed your favorite fall flavor for years or are just starting to look for a new one, it’s time to move away from pumpkin spice and enter a new era.’
Forty-five percent admitted to feeling fatigued by pumpkin spice offerings.
The survey also highlighted generational differences: Millennials are more likely to engage in heated debates about fall flavors compared to Gen Xers.
A recent study found 138,000 pumpkin spice products for sale on Amazon, from cereal to dog food, beer and Spam.
The survey also highlighted generational differences: Millennials are more likely to engage in heated debates about fall flavors compared to Gen Xers.
Despite the shift in preferences, this season remains a favorite for many Americans.
The study found that 34 percent consider fall to be their favorite time of year, and 75 percent of respondents expressed a desire for fall weather year-round.
And whether you love it or hate it, the pumpkin spice trend is everywhere.
A recent study found that 138,000 pumpkin-flavored products are sold on Amazon, from cereal to dog food, beer and Spam. The total market for Halloween edibles amounts to $883 million.
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