Roxy Jacenko has announced her return to advertising in Sydney, just two years after stepping down as director of Sweaty Betty.
“I will be returning to Sweaty Betty PR and opening the doors again for select clients,” Roxy told Daily Mail Australia.
“Learning to take a step back and enjoy life beyond work has been rewarding, BUT also terribly boring!” Roxy told Daily Mail Australia.
‘I wasn’t made for the life of a housewife!’
On Tuesday afternoon, the 44-year-old ‘Queen of PR’ shared the news with her Instagram followers with a not-so-cryptic hint as to what she’ll do next.
The photo shows Roxy’s hand on the steering wheel of her car with her WhatsApp messages visible on her open laptop.
“In November 2022 I decided to quit PR. Must have been a midlife crisis… lol I’m back today and ohhh it’s just like old times… ,” she wrote in the caption of the post.
Roxy left for Singapore with her family in 2023, determined to never return to Sydney.
Roxy Jacenko has announced her return to advertising in Sydney, just two years after leaving the management of Sweaty Betty.
The photo shows Roxy’s hand on the steering wheel of her car with her WhatsApp messages visible on her open laptop.
“I have no plans to go back, I’m sorry to say,” he told Daily Mail Australia earlier this year.
“I love Australia. Don’t get me wrong. It’s really nice to be able to look out over the ocean and have that opportunity. But I love being so close to all the places.”
“Since I came to Singapore, I’ve travelled to Thailand, Vietnam and India. We’re so far away from everything in Australia. Suddenly, my life has become a lot more colourful. I can explore and do different things.”
Roxy gave up her exclusive postcode in Sydney’s wealthiest suburb to make the move, selling her family’s $16 million Vaucluse mansion in July last year.
The powerful PR giant moved to join her husband and mining magnate heir, Oliver Curtis, who is currently based in Singapore.
Roxy left for Singapore with her family in 2023, determined to never return to Sydney. Pictured here with husband Oliver Curtis
Roxy clarified today that she will continue to reside in Singapore with her family, but will travel to Harbour City once a month to work part-time.
‘I will be based in Singapore with my family, but will work one week a month in Sydney at my headquarters in Double Bay.
“With a time difference of just two hours, working from Singapore when I’m not in Sydney is very feasible,” he said.
Roxy is in town right now and Tuesday is her first official day back at work.
The holidays are over! Roxy Jacenko is reopening her PR agency Sweaty Betty in Sydney. The PR expert announced that she was “not cut out for the housewife life”.
In April, Roxy announced that its latest business venture is selling a range of “LipMount” iPhone cases.
Modern phone cases have a space on the back to safely store your favorite lip gloss.
The new product from the former owner of Sweaty Betty, brand 270x, is selling at online phone accessory retailer Fone King for $24.99.
“I wanted to do something that wasn’t so Roxy and create a range of fashion accessories for your phone that were interchangeable depending on your needs,” she told news.com.au.
Roxy previously said her business venture was inspired by Hailey Bieber’s success with Rhode lip gloss.
“I’ve always been one of those people who see it and do it. I love watching trends and I’ve had a lot of success,” she added.
The lip gloss phone case trend gained traction this year when It Girl Hailey Bieber began advertising iPhone cases that featured her beauty brand with mirror selfies.
Roxy said it was inspired to create the product after noticing Hailey Bieber’s success and that Rhode cases were not available in Australia.
“It was a great thing to create for a girl on the go and at a price that doesn’t break the bank,” she told the publication.
