Angel Reese has launched her first footwear and apparel collection with Reebok since signing a deal with the fitness giant last year.
The apparel line, inspired by its “powerful energy and versatile style,” features three sneaker styles: the Premier Road VI, BB 4000 II and Classic Leather.
Of course, the WNBA star put her unique stamp on the shoes, etching her motto – ‘when they sleep on you… tuck them in’ – on the insoles.
The blue and silver collection also includes a graphic tee, track jacket and bodysuit.
“I wanted to create a collection that empowers women and girls everywhere to embrace their femininity and power in everything they do,” Reese said in a press release, noting that she wants customers to feel “elegant and fierce.”
Angel Reese has launched her first footwear and apparel collection with Reebok
The WNBA star signed a deal with the fitness giant last year while playing for LSU.
He also praised his “Uncle Shaq,” aka Shaquille O’Neal, whose first move after being named president of basketball for the brand was to sign Reese.
“[Reebok]acts as a true creative partner and we can really collaborate on pieces designed to build confidence and expression,” Reese told Highsnobiety on Thursday.
‘Being able to work with legends like Uncle Shaq and Allen Iverson, and represent women in basketball is also an incredible honor.’
She continued: “I worked closely with the brand to ensure each and every piece was designed to inspire confidence and expression.”
The Chicago Sky rookie, who was still playing for LSU when she signed the Reebok deal, is credited with helping boost the WNBA’s ratings, merchandise sales and game attendance.
Fanatics, the league’s official retailer, has seen a 500% increase in business during the first half of the season compared to the first half of 2023, something many have attributed to Reese and her rookie rival, Caitlin Clark.
She was recruited by the brand’s new president of basketball, Shaquille O’Neal.
The Chicago Sky rookie is having a stellar start to her very young career.
The WNBA’s rise in popularity is paying off in more ways than one, as the league… signing a new media rights package worth about $2.2 billion over 11 years last month, Athletic reported.
That’s a net profit of about $200 million annually, roughly four times the WNBA’s current media deals with Disney, Ion, CBS and Amazon, which are valued at $50 million annually.
Several WNBA records have already been broken this season alone; the league announced last month that more than 400,000 fans attended games in May, the most in 26 years.
Additionally, the league’s viewership has increased greatly since the arrival of Clark and Reese.
On ABC, ESPN, ESPN2 and CBS, WNBA games are averaging 1.32 million viewers, which is nearly triple last season’s standard of 462,200 viewers.
A superstar rookie class, led by Caitlin Clark and Reese, has given the sport a boost in 2024
The WNBA even signed a new media rights package worth approximately $2.2 billion over 11 years.
