Australians feel “ripped off” after having to shell out more money for a classic biscuit compared to supermarkets in England.
A packet of Arnott’s Original Tim Tam biscuits will cost Australians $6 if purchased at Woolworths or Coles while they are not on special offer.
However, overseas, at major supermarket chain Tesco, shoppers can purchase the same product for £2.50 ($4.83 AUD).
Adam, who goes by the name ‘Price Check Guy’ on social media, was stunned to notice the price difference and created a video.
At first I wondered if this was due to shipping costs, but this beloved snack is made in Australia.
The revealing video quickly caught the attention of other people who were equally shocked.
‘Tim Tams are a prime example of how much we are being overcharged. I used to buy them for $2.50 on sale,’ one commented.
Another Australian said: “It was cheaper for me to buy Vegemite at Morrisons in a small town in Scotland than it is to currently buy it at Coles (or) Woolies at home.”
A pack of Arnott’s Original Tim Tam will cost Australians $6 if purchased at Coles or Woolworths (pictured from Woolworths online store)
However, overseas, at major supermarket chain Tesco, shoppers can purchase the same product for £2.50 ($4.83 AUD).
A third said: “A Woolworths I went to had Tim Tams for $7.20 and I almost died.”
‘$6 is ridiculous. $3.50 is the right price,” someone else added.
“It just goes to show that Australia is becoming more and more corrupt,” wrote another.
Daily Mail Australia has contacted Arnott’s for comment.
FEMAIL was previously told that the cost of the iconic gift was being influenced by the company’s own rising expenses.
‘Like most Australian manufacturers, we are experiencing a significant increase in our input costs, including the increase in the price of cocoa. “This has led us to make the difficult decision to increase the price of our Tim Tam cookies,” the spokesperson said.
‘We continue to invest in promotional programs with our retailers throughout the year, to ensure consumers can purchase our products at great prices.
“The changes are necessary for Arnott’s to remain competitive as an Australian manufacturer and continue to make the delicious products Australians know and love.”
And this isn’t the first price difference shoppers have noticed, as Australians have to pay more for food.
Adam, who goes by the nickname ‘Price Check Guy’ on social media, was stunned when he noticed the slight price difference and created a video (stock image).
Customers were also outraged. after discovering that Vegemite is cheaper in the UK than in Coles and Woolworths.
On Tesco shelves in the UK, customers can buy a 220g jar of Vegemite for £2.20 ($4.25 AUD), while at Coles the same product costs $5.
Meanwhile, Woolworths is selling a slightly larger jar (280g) of Vegemite for $6.20.
In Australia, the savory spread is beloved nationwide and has been a household favorite since 1923. It’s also the “Australian version” of the British classic Marmite.
Daily Mail Australia has contacted Bega, the company that owns Vegemite, for comment. Woolworths and Coles declined to comment on the price difference between the two markets.
The price difference was quickly picked up by buyers and left thousands furious.
‘I will be quite angry if this is true. Is Vegemite cheaper in a small town in Scotland than at Coles and Woolies in Australia? Let’s find out,” one wrote.
To their surprise, there was a price difference of 77 cents. ‘What’s going on?’ said.
On Tesco shelves in the UK, customers can purchase a 220g jar of Vegemite for £2.20 ($4.25 AUD).
However, at Coles the same product costs $5 (pictured)
‘It’s cheaper to have Amazon deliver Vegemite to my door than to buy it at Coles or Woolworths. Wild,’ one commented.
“It’s cheaper to go to a servo and buy it,” another added.
‘This is scandalous!’ said a third.
However, others argued that the price difference is due to “supply and demand”, while some pointed out that wages are lower in the UK compared to Australia.
It is understood that a number of key factors come into play when comparing two markets. For example, the GST on food, wages and the general cost of doing business and taxes differs in Australia and the United Kingdom.
One customer posted a video and said, “I’ll be so angry if this is true.” Is Vegemite cheaper in a small town in Scotland than at Coles and Woolies in Australia? Let’s find out.’ To their surprise, there was a price difference of 77 cents (file image)
It comes after Coles and Woolworths were accused of “sneaky” pricing practices.
The food giants are heading to court after the consumer watchdog launched legal action against them for allegedly breaching consumer law with misleading discount price claims.
The Australian Competition and Consumer Commission said the duopoly would briefly increase product prices by around 15 per cent, before lowering them below the maximum but above the initial price.
That illusion of a discount plays on the human bias to process information as quickly and easily as possible, according to Paul Harrison, a consumer behavior expert at Deakin University.
“There is very strong research that shows that people overlook the details when they see that something is discounted… it serves as a shortcut and a way for a person to say, ‘I don’t need to process detailed information about that,'” he told the AAP. .
“You could say it’s a form of manipulation…we trust these institutions to tell us the truth and if they say it’s a discount, we assume it really is.”