Garth Brooks stars in an upcoming Amazon docuseries about the opening of a bar and honky-tonk in the country music capital of Nashville.
The 62-year-old music icon embarked on the business venture with his second wife and country star Trisha Yearwood.
Trisha and Garth’s new bar is named after their 1990 single Friends In Low Places, which has become one of their most beloved songs.
A new trailer for the Amazon documentary series, which itself will be called Friends In Low Places: The Best of The Best, was released on Wednesday.
Over the course of the preview, Garth laid out the type of atmosphere he hopes to provide to his fans entering the nightspot.
Garth Brooks stars in an upcoming Amazon docuseries about the opening of a bar and honky-tonk in the country music capital of Nashville.
The 62-year-old music icon embarked on the business venture with his second wife and country star Trisha Yearwood; They are photographed in 1998 during their first marriage.
The venue was mired in controversy last year when Garth told Billboard that “all brands of beer” would be available there amid the Dylan Mulvaney-Bud Light scandal.
“When you walk into Friends in Low Places Bar & Honky-Tonk, you’re in that stadium show, you’re in that dive bar,” he said in his inimitable voice.
“But try to remember that at Friends in Low Places Bar & Honky-Tonk there is the construction, but there is also the construction of the entertainment, because that is what a bar and a honky-tonk is,” the singer added.
“At the same time, these people who come to a Garth Brooks venue expect what they see at a Garth Brooks concert,” he said.
“And then you bring the best of the best, which is also that family that you’ve been touring the world with for the last three decades.”
Footage was played showing Garth and Trisha walking hand in hand backstage at one of their stadium shows, flanked by their entourage.
Although his bar has been open since November, it will have a grand reopening on March 7, the day the show promoting it arrives on Amazon Prime.
The venue was mired in controversy last year when Garth told Billboard that “all brands of beer” would be available there.
His comment was a reference to the then-still-hot backlash against Bud Light, sparked by the brand’s disastrous advertising campaign with trans influencer Dylan Mulvaney.
Over the course of the preview, Garth explained the type of atmosphere he hopes to provide to his fans who enter the nightspot.
“When you walk into Friends in Low Places Bar & Honky-Tonk, you’re in that stadium show, you’re in that dive bar,” he said in his inimitable voice.
“At the same time, these people who come to a Garth Brooks venue expect what they see at a Garth Brooks concert,” he said.
Garth’s country star Kid Rock sparked a massive conservative boycott of the beer, which caused sales to drop dramatically.
After enjoying decades as the best-selling beer brand in the United States, Bud Light was unseated from the top spot by Modelo Especial.
As the scandal progressed, Garth entered the scene as he gave a wide-ranging interview on stage for Live Country Billboard in Nashville.
“I know this sounds corny,” he said of his bar. ‘I want it to be the Chick-fil-A of honky-tonks…. I want it to be a place where you feel safe, I want it to be a place where you feel there are manners and people who like each other.’
Making the thrust of his point clear, he added, “And yes, we will serve all brands of beer.” We simply are. It’s not our decision to make.’
Garth declared: ‘Our thing is this: if you (are allowed) to come into this house, love one another. If you’re a sucker, there are plenty of other places on Lower Broadway.
He was roundly mocked for his remarks, including by Republican Congressman Matt Gaetz, and there were also calls to boycott Garth.
Garth issued a public response to the pushback of a live broadcast on facebookoffering a hymn to the virtues of diversity.
“And then you bring the best of the best, which is also that family that you’ve been touring the world with for the last three decades.”
Footage was played showing Garth and Trisha walking hand in hand backstage at one of their stadium shows, flanked by their entourage.
‘Inclusion will always be me. I believe that diversity is the answer to the problems that are here and the answer to the problems that are to come. That’s why I love diversity, everyone included, everyone is welcome,’ he stated.
‘I understand it may not be other people’s opinions, but that’s okay, man. They have their opinions, they have their beliefs, I have mine.
Garth argued: ‘Secondly, let’s talk about owning a bar. Now I own a bar. Are we going to have the most popular beers of the moment? Yes. It’s not our decision whether we do it or not, it’s the bosses’ decision.’
He noted, “If they don’t want it, then I have to go to the distributors and tell them, man, your stuff isn’t selling and then action is taken.”
Putting the onus on his customers, he said: “But the truth is, it’s the people in those seats who make those decisions and that’s what Friends in Low Places will be.”
He encouraged revelers who frequent his establishment to “enter with love…tolerance, patience, enter with an open mind.”
Garth continued: ‘If you’re one of those people who just can’t do that, I understand. If you’re ever one of those people who wants to try it, come on, let’s have some fun.