Have you ever wondered if there is really a difference between expensive sunglasses and cheap ones?
After all, you can get a pair for $10 at your local drugstore, or you can spend hundreds on the latest designer pair worn by your favorite celebrity.
But apart from a designer logo on the hinges, what’s the real difference? For example, can cheap glasses damage your eyes, while high-end ones are much more durable?
To find out, FEMAIL consulted eyewear experts on what to look for when choosing a pair of sunglasses to ensure yours last and protect your eyes as well as your bank balance.
CEO of Another glasses Linda Hammond, based in Byron Bay, Australia, warned DailyMail.com: “While consumers pay for the brand and there is a lot of marketing behind an expensive pair, it may not always be a superior product.”
FEMAIL consulted eyewear experts on what to look for when choosing a pair of sunglasses to ensure they last and protect your eyes as well as your bank balance.
Otra frames sell for $65-$75 and are a hit with celebrities like Kylie Jenner, Beyonce, Lindsay Lohan, Jennifer Lopez and Hailey Bieber.
Otra frames sell for $65-$75 and are a hit with celebrities like Kylie Jenner, Beyonce, Lindsay Lohan, Jennifer Lopez and Hailey Bieber.
Linda explained that “one of the most important things to consider is UV protection.”
“For example, Australia has strict inspection for UV protection, so we have to make sure all frames pass the same test as they are sold in multiple countries,” Linda said, adding that “some budget pairs only cater to one market or another, which would mean their quality is lower.”
Linda Hammond, chief executive of Otra Eyewear, warned DailyMail.com: “While consumers pay for the brand and there is a lot of marketing behind an expensive pair, they may not always be a superior product.”
As for price, you shouldn’t spend hundreds, but it’s probably best not to buy a pair at the drugstore.
“A safe bet would be frames that cost around $50, as this will ensure better quality lenses, frame and hinges for a more comfortable and protective wear,” Linda said.
‘Consumers can get great sunglasses for less than hundreds of dollars that offer the same protection and functionality as name brands.’
Jonathan Crespo, CEO of the eco-friendly eyewear brand for North America IZIPIZIHe told DailyMail.com: “While price doesn’t always reflect quality, it does send a message” as “it all comes down to brand positioning.”
‘Some high-priced frames are made with inexpensive materials, while some affordable frames use premium materials,’ Jonathan advised.
Bru Eyewear is a favorite of Generation Z and celebrities like Hailey Bieber (left) and Emma Chamberlain (right)
“For comfort, make sure the frames are not too tight or too loose,” Jonathan told DailyMail.com
Jonathan said to look for the most comfortable fit, no matter what price point you’re considering.
“Your pupil should be as close to the center of the lens as possible for the best fit,” Jonathan said.
‘When a frame fits well, it’s usually noticeable immediately, but many times a simple adjustment will make it perfect.’
UV protection is another essential element and a guarantee when buying branded glasses.
Jonathan Crespo from IZIPIZI told FEMAIL: “It all comes down to brand positioning”
“However, you should be careful with sunglasses sold at kiosks selling white label sunglasses, at petrol stations or from street vendors,” Jonathan continued.
And while Jonathan said there is “no specific price to avoid,” he added that “it’s important to avoid cups with little to no information, just as you wouldn’t buy food without knowing its ingredients.”
Paige Brubaker, founder of Bru Eyewear, a favourite brand among Hailey and Justin Bieber, Emma Chamberlain, Renee Rapp and more, told DailyMail.com: “It’s all about the brand.”
It’s also important to know what materials to look for. “All acetate sunglasses are good quality,” says Paige. “There are buzzwords for lenses, like polarized or anti-reflective. While they can be nice and cost a little more, I think it’s more a matter of user preference.”
As for designers making multi-thousand-dollar sunglasses, Paige said, “If you think about it, none of these brands started with eyewear or specialize in that. They outsource all of that production.”
However, California-based Paige clarified that some higher-priced brands are worth it, as they use sterling silver, gold and diamonds in the frames.
But if you’re not looking for a little bit of brightness and are more interested in protecting your eyes, Paige recommends looking into polarized sunglasses.
You don’t need to spend thousands of dollars on the sunglasses of your dreams, but it’s probably best to avoid buying your next pair at CVS.