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Blackpink singer Jennie Kim has apologized after receiving criticism for a music video that showed her smoking an e-cigarette indoors.
The 28-year-old South Korean artist, who starred in a Calvin Klein ad earlier this year, issued the apology via her record label Odd Atelier, also known as OA.
“We sincerely apologize to everyone who felt uncomfortable with Jennie’s behavior in the content posted on the 2nd,” the statement read, referencing a YouTube vlog posted on Jennie’s channel earlier this month.
In the clip, the pop star sits in a chair as she gets her hair and makeup done for a Jacquemus fashion show in Italy.
She continued: ‘Jennie acknowledges and deeply regrets her mistakes of vaping in enclosed spaces and causing inconvenience to staff.’
Blackpink singer Jennie Kim has apologized after receiving criticism for a music video that showed her smoking an e-cigarette indoors; pictured at the 2023 Met Gala
In the clip, the pop star sat in a chair as she had her hair and makeup done for a Jacquemus fashion show in Italy.
In the nine-minute video clip, called A Capri Moment with Jennie, the star put the pen in her mouth and exhaled vapor moments later.
OA also made it clear that the musical artist personally apologized to his staff and promised to project “a more mature and better image in the future.”
Many fans took to Jennie’s Instagram comments to defend her following the criticism.
“Please don’t listen to anyone, you are the queen and WE WILL SUPPORT YOU FOREVER!” one person wrote in her latest post.
Someone else added: ‘I still love you Nini. We learn from the mistakes we make. Hopefully in the future we can be more careful and better. It’s okay.’
‘THANK YOU FOR ACKNOWLEDGING YOUR MISTAKE AND FOR SINCERELY APOLOGIZING TO YOUR STAFF AND THE PUBLIC. I love you to the moon and back.’
There was also a note for the singer that read: ‘You are not wrong and you don’t need to apologize to anyone! Just be yourself!’
One supporter reasoned: “At least e-cigarette smoke smells good. What’s the problem?”
The 28-year-old South Korean artist issued the apology through her record label Odd Atelier, also known as OA; it’s seen in her latest Instagram post.
Blackpink photographed in London in November — From left to right: Lisa, Rose, Jisoo and Jennie
Last December, Kim announced the launch of her music label ahead of the New Year.
She wrote in an Instagram story: ‘This year has been filled with many accomplishments and I am so grateful for all the love I have received.
“I’m also excited for what’s to come as I’ll be starting my solo journey in 2024 with a company I founded called OA. Please show lots of love for my new beginning with OA and of course Blackpink.”
On the label’s Instagram account, a message can be read: ‘OA, acronym for ODD ATELIER, is a space that aims to create new things that attract attention in a different way than usual or expected. It is a label founded by the artist JENNIE in November 2023.’