New company: James Watt and his girlfriend, former Made In Chelsea star Georgia Toffolo
The BrewDog founder is launching an influencer app with the help of his TV personality girlfriend.
James Watt resigned as CEO of the craft beer giant a month ago.
And yesterday he announced plans for Social Tip, an app developed alongside former Made In Chelsea star Georgia Toffolo, which will allow consumers to become influencers.
Those who post on social media about the brands they like will be rewarded with money.
Watt, 42, who is still an adviser and non-executive director of BrewDog, discussed the development of the app with influencer Toffolo, 29.
Social Tip will be released and available for download in the summer.
Watt will lead it alongside Thomas Matecki, former chief technology officer of fintech company Zilch, and Georgia Lee, former CEO of food delivery company Supper.
He said: “We will promote ourselves from day one, so that people see the opportunity to make money from their posts, but companies will also want their customers to be aware of this, aware of the opportunity to share their experience while benefiting from it .’
