The head of Audi Italia died after falling from 210 metres while climbing alone in the Alps.
Fabrizio Longo, director of Audi Italia, was hiking on Saturday in Cima Payer, on Mount Adamello, when he fell.
The 62-year-old, who was an expert climber, was reportedly equipped with steel cables, ladders and other aids along his route.
However, a helicopter crew located his body about 700 feet inside a gorge after a fellow climber saw him fall and called emergency services.
The prosecution will now investigate his death and a date will be set for the funeral following Longo’s death. The body is handed over to his family.
![Audi Italia boss, 62, dies after falling from 213 metres while climbing alone in the Alps 6 Audi Italia boss Fabrizio Longo (pictured) has died after falling off a mountain while climbing alone](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/09/Audi-Italia-boss-62-dies-after-falling-from-213-metres.jpg.webp)
Audi Italia boss Fabrizio Longo (pictured) has died after falling off a mountain while climbing alone
![Audi Italia boss, 62, dies after falling from 213 metres while climbing alone in the Alps 8 The 62-year-old was hiking at Cima Payer on the Adamello mountain on Saturday when he fell.](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/09/1725292937_286_Audi-Italia-boss-62-dies-after-falling-from-213-metres.jpg.webp)
The 62-year-old was hiking at Cima Payer on the Adamello mountain on Saturday when he fell.
![Audi Italia boss, 62, dies after falling from 213 metres while climbing alone in the Alps 10 He has been described as an expert climber and has often promoted the mountain world in his career.](https://whatsnew2day.com/wp-content/uploads/cwv-webp-images/2024/09/1725292944_85_Audi-Italia-boss-62-dies-after-falling-from-213-metres.jpg.webp)
He has been described as an expert climber and has often promoted the mountain world in his career.
Longo started He began his career in the automotive industry in 1987 at Fiat, and then continued in various prominent roles.
In 2013 he was appointed Director of Audi Italia, where he promoted various initiatives linked to the region, including the Dolomites mountain region.
He worked to strengthen the Audi brand by linking it to the world of mountain biking throughout his career.
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